Paid Media Specialist

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Marathon Talent

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2023

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Marathon Talent é uma empresa de recrutamento e estratégia de talentos que ajuda empresas a contratar rapidamente profissionais bilíngues da América Latina. Eles oferecem recrutamento de ponta a ponta, estratégia fracionada de pessoas e talentos, pesquisa de mercado e estudos salariais, além de serviços de consultoria/mentoria—impulsionados por uma rede de mais de 10. 000 profissionais e preços flexíveis (taxa de sucesso, taxa fixa ou retenção mensal). A Marathon se integra às equipes dos clientes para resolver desafios de contratação, compensação, cultura e design organizacional para startups e empresas em crescimento, com foco na construção de equipes bilíngues da LATAM e na melhoria do crescimento por meio de melhores fundamentos de talento.

Descrição

• Own Simetrik's paid media channel end to end, covering strategy, execution, measurement, and analysis • Build and launch paid campaigns across Google Ads, LinkedIn Ads, and Meta • Manage audience segmentation, bid strategy, budget pacing, A/B testing, negative keywords, audience refinement, and creative rotation • Track and optimize qualified paid-sourced pipeline, acquisition cost, cost per qualified lead, ROAS, funnel conversion, and velocity • Own conversion tracking, UTMs, event tracking, attribution, GA4, Google Tag Manager, and CRM pipeline reporting through HubSpot and/or Salesforce • Write and iterate ad headlines, descriptions, and paid landing page copy • Design conversion paths, build landing pages with GTM Engineering and Design, and run continuous CRO • Brief, direct, and QA ad creative across channels with the Design team • Manage paid media budgets across the United States and Latin America, reallocating spend toward efficient regions, channels, and campaigns • Run campaigns in English and Spanish, and Portuguese where useful in Brazil • Report weekly to the Director of GTM Engineering and partner with Demand Generation, Sales, Content, Design, and Brand • Build paid media into a predictable, efficient pipeline engine, starting in the United States and scaling across the Americas

🎯 Requisitos

• 4–6 years of hands-on paid media or performance marketing experience in B2B • Direct, hands-on experience running paid campaigns for the United States market • In-platform expertise with Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) • Strong command of audience targeting, bid strategy, budget pacing, A/B testing, and conversion rate optimization • Proven ability to turn paid media spend into qualified pipeline • Fluency in GA4, Google Tag Manager, conversion tracking, event tracking, UTMs, and attribution • Ability to report performance through to CRM pipeline in HubSpot and/or Salesforce • Ability to write converting ad headlines and landing page copy and iterate using test data • Independent builder-operator able to execute without close management • Full professional fluency in English and Spanish • AI-assisted copy and creative, AI-powered audience and keyword research, and agentic workflows • Portuguese is a plus • Enterprise fintech, payments, banking, or B2B finance-software experience is a plus • Programmatic, ABM, retargeting, and ABM platform experience is a plus • Figma, Canva, or similar design familiarity is a plus • Multi-region paid media experience, especially in the United States and Latin America, is a plus • Experience building a paid channel from zero or bringing paid media in-house is a plus • Able to work remotely from anywhere in the world