Performance Marketing Manager

🕒 Setembro 22

🌵 Arizona, Colorado, +21 estados a mais – Remoto

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💵 $125.000 - $135.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of MedBridge

MedBridge

51 - 200 funcionários

🏥 Saúde

⚕️ Seguro de Saúde

📚 Educação

💰 Venture Round em 2021-01

Healthcare • Healthcare Insurance • Education

A MedBridge é uma empresa de software de educação em saúde e assistência ao paciente que oferece soluções inovadoras para que profissionais de saúde possam melhorar o cuidado ao paciente e atuar de forma eficiente. Com uma vasta biblioteca de cursos de educação continuada online baseados em evidências, programas de exercícios domiciliares personalizáveis e ferramentas digitais de cuidado, a MedBridge atende a várias disciplinas, incluindo fisioterapia, terapia ocupacional, fonoaudiologia e enfermagem, entre outros. A plataforma é confiada por mais de 350. 000 profissionais de saúde e visa aproximar pacientes e profissionais com seus recursos abrangentes e conteúdo dirigido por especialistas, com o objetivo de melhorar os resultados na área de saúde.

Descrição

• Own full-funnel paid media strategy and daily management across Google, Bing, Meta, LinkedIn, and other self-serve ad platforms • Drive full-funnel engagement, MQL generation, bottom-line revenue, and pipeline through paid channels • Lead digital campaigns and projects from creative brief ideation through launch, remarketing, and reporting • Integrate AI into reporting, deployment, and campaign processes • Optimize landing pages and conversion rates with web and lifecycle teams • Report campaign performance against CAC, ROAS, CPL, pipeline contribution, and channel efficiency goals • Build, enrich, and organize audience and targeting strategies, including lookalike/matched audiences, retargeting, and ABM • Contribute to paid-media marketing operations, including offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs • Align paid media with SEO/AEO/GEO strategy to drive leads, meetings, pipeline, and revenue

🎯 Requisitos

• 6+ years of digital marketing experience; SaaS experience preferred • Demonstrated success building, running, and scaling PPC campaigns across Google, Meta, Microsoft, LinkedIn, and Reddit • Mastery of platform setup and reporting for offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs • Analytics-first mindset with interest in experimentation and data synthesis • Expertise in multi-channel conversion funnels and remarketing best practices • Healthcare experience or knowledge highly desirable • Basic content creation and editing experience, including copy, images, and video editing • Experience or knowledge with Salesforce and HubSpot • Experience or knowledge with Meta, Google, Microsoft, LinkedIn, and Reddit ad platforms • Experience or knowledge with Google Tag Manager, PostHog, Claude Code, Supermetrics, and ZoomInfo • Knowledge of HTML, CSS, and SQL • Must reside in one of the states where Medbridge hires: Arizona, Colorado, Florida, Georgia, Idaho, Illinois, Kansas, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin

🏖️ Benefícios

• Remote-first work arrangement • Mission-driven work helping improve healthcare and patient outcomes • Equal opportunity employment

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