Product Marketing Lead – Trade

🕒 Julho 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $146.000 - $220.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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MetaMask

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2016

₿ Cripto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

O MetaMask é uma carteira cripto autocustodial líder que serve como uma porta de entrada para aplicações blockchain. Disponível como uma extensão de navegador e aplicativo móvel, permite que os usuários rastreiem e gerenciem seus ativos web3 de forma segura e conveniente. Com funcionalidades como compra, venda, staking e ponte de tokens cripto, o MetaMask capacita mais de 100 milhões de usuários ao redor do mundo a controlar seus ativos digitais e interagir na web descentralizada com privacidade e segurança.

Descrição

• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation • Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential • Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making • Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research • Lead product and feature launches, crafting narratives that resonate with crypto traders and holders, • Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels • Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention • Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings • Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance • Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution • Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches • Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community • Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments • Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

🎯 Requisitos

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment • Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes • Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives • Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy • Exceptional cross-functional communication, influence, and project leadership skills • Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem • Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.

🏖️ Benefícios

• Competitive salary • Fully remote work • Opportunity to work with a diverse team • Professional development opportunities

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