Lifecycle Marketing Manager

🕒 Agosto 21

🌾 Nebraska – Remoto

🌾 Nebraska – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 12%

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Milan Laser Hair Removal

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2012

🏥 Saúde

💼 Consultoria

🏨 Hospitalidade

💰 Venture Round em 2023-02

Healthcare • Consulting • Hospitality

A Milan Laser Hair Removal é a maior empresa de depilação a laser do país, especializada exclusivamente em oferecer tratamentos seguros e eficazes de depilação a laser. Fundada por médicos certificados, a Milan oferece um Pacote Ilimitado™, garantindo que os clientes recebam todos os tratamentos necessários por um preço acessível único, sem tempo de recuperação. Com mais de 380 locais em 37 estados, a Milan Laser visa tornar a remoção permanente de pelos acessível e conveniente para todos, oferecendo tecnologia adaptada para diversos tipos de pele e cores de cabelo.

Descrição

• Own the end-to-end strategy and execution of lifecycle marketing sends and personalized client journeys • Build acquisition, engagement, conversion, and retention campaigns • Analyze cohort and segment performance to uncover trends and actionable client insights • Develop and execute an experimentation roadmap using A/B testing and continuous optimization • Create and manage email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows • Identify client-journey drop-off points and implement trigger-based campaigns to improve KPIs • Ensure deliverability best practices and maintain sender reputation across email and SMS platforms • Use client segmentation and persona development to tailor messaging, offers, and campaigns • Collaborate with the Data team to build lifecycle reporting and track channel performance • Lead and grow a team of lifecycle marketers while contributing directly as a player-coach • Ensure consistent, personalized messaging across the funnel • Track and report campaign performance and KPIs including consultation volume, conversion rates, package completion, LTV, and ROI • Forecast marketing outcomes and track growth and revenue goals • Identify and implement AI and martech technologies to improve efficiency, personalization, and performance • Collaborate cross-functionally with Marketing, Clinic Operations, Sales, SEO, Performance Marketing, and Social Media teams

🎯 Requisitos

• 4–6 years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment • Deep expertise in platforms like Braze, Klaviyo, or Iterable; Iterable experience preferred • Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows • Experience with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus • Strong understanding of HTML and template scripting languages such as Jinja, Django, or ESP-specific templating systems • Exceptional copywriting skills with ability to engage target audiences and iterate based on performance data • Highly analytical mindset and track record of using data to inform campaign strategy and drive measurable results • Familiarity with PowerBI, Looker, or data transformation is a plus • Comfortable with both strategic thinking and tactical execution • Able to translate data into clear insights and actionable marketing strategies • Must successfully pass a pre-employment background check • Must be authorized to work in the US; Milan is not sponsoring visas

🏖️ Benefícios

• Medical, dental, vision, disability and life insurance within 30 days • Paid time off starting immediately • 6 Paid holidays • $50 cellphone stipend paid out monthly • 401k retirement plan with vested 4% employer match after 90 days • Career advancement opportunities • Culture/environment • Free laser hair removal for you and a spouse or legal partner