Demand Generation Manager

🕒 Fevereiro 11

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Ministry Brands

501 - 1000 funcionários

Fundada em 2015

☁️ SaaS

🤝 Sem Fins Lucrativos

📋 Conformidade

💰 Venture Round em 2017-01

SaaS • Non-profit • Compliance

A Ministry Brands é uma provedora líder de software e serviços projetados para organizações baseadas na fé, sem fins lucrativos e orientadas por propósitos. Especializada em sistemas de gestão para igrejas, ferramentas de engajamento digital, plataformas de pagamento e soluções de triagem de antecedentes, a Ministry Brands atende a mais de 90. 000 organizações em todo o mundo. Eles oferecem soluções inovadoras para simplificar operações, inspirar generosidade e melhorar a comunicação, permitindo que igrejas e organizações sem fins lucrativos foquem em sua missão. Suas plataformas apoiam desde a gestão financeira e o engajamento com doadores até a coordenação de voluntários e conformidade de segurança.

Descrição

• Own the demand generation strategy and roadmap for Mid-Market and Enterprise faith-based organizations, including audience segmentation, messaging, offers, and funnel progression. • Design and execute multi-channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline. • Plan and execute ABM programs for strategic and enterprise faith-based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline. • Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams. • Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals. • Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action. • Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content. • Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation. • Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance. • Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels. • Repurpose and adapt content into stage- and persona-specific assets such as case studies, guides, product overviews, and comparison content. • Track, analyze, and report on demand and pipeline performance, including MQL volume, conversion rates, pipeline contribution, influenced revenue, and ROI. • Partner with Revenue Operations to ensure clean attribution, campaign tracking, and consistent reporting across systems. • Document repeatable demand generation playbooks and best practices that can scale across products and segments. • Leverage AI-driven tools and workflows to improve targeting, personalization, testing velocity, and campaign efficiency.

🎯 Requisitos

• Bachelor’s degree or an equivalent combination of education and experience. • 4+ years of experience in B2B demand generation with direct ownership of pipeline and revenue outcomes, or related fields. • Proven experience building demand for Mid-Market and Enterprise buyers with longer sales cycles and multiple stakeholders. • Strong understanding of full-funnel demand strategy, including awareness, nurture, pipeline acceleration, and revenue impact. • Excellent writing and messaging skills with the ability to communicate value clearly to senior ministry leaders and decision-makers. • Hands-on experience with experimentation, optimization, and performance analysis. • Comfortable defining KPIs, building dashboards, and translating data into actionable insights. • Experience working cross-functionally with Sales, Product Marketing, Lifecycle Marketing, Digital and Web, and Revenue Operations teams. • Familiarity with modern marketing technology stacks such as HubSpot, Salesforce, Google Analytics, Webflow, and paid media platforms. • Strategic thinker with a strong bias for execution and continuous improvement. • Highly organized, proactive, and comfortable managing multiple initiatives simultaneously.

🏖️ Benefícios

• Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them. • Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. • We also feature 11.5 days of fully paid holidays! • Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible. • Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost. • Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career. • Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. We foster engagement and appreciation while providing tangible ways to recognize great work.

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