Associate Director, Customer Marketing – Education

🕒 Maio 12

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Muck Rack

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💰 $180.000.000 Series A em 2022-09

A plataforma de gestão de Relações Públicas (PRM) da Muck Rack permite que milhares de organizações — incluindo Google, Knight Foundation, Pfizer, Golin, Zapier e Duolingo — construam confiança e contem suas histórias por meio de mídia conquistada (earned media). Seu banco de dados de mídia reúne e organiza centenas de milhões de pontos de dados para ajudar equipes de Relações Públicas (RP) a encontrar jornalistas, podcasters e criadores de conteúdo, gerar cobertura, monitorar notícias e comprovar o valor do seu trabalho. Jornalistas usam as ferramentas gratuitas da Muck Rack para apresentar seus portfólios, analisar notícias sobre qualquer tema e mensurar o impacto de suas reportagens.

Descrição

• Own the post-sale lifecycle strategy across onboarding, adoption, retention, expansion and advocacy, establishing clear stages, core workflows and measurable outcomes tied to product usage, retention and net revenue retention • Shape and drive expansion strategy by identifying growth opportunities and guiding programs that increase product usage, upsell and cross-sell across accounts • Own the product adoption strategy by defining key usage behaviors, operationalizing adoption metrics and leading product education to drive depth and frequency of usage • Partner with Product and Product Marketing to ensure lifecycle and adoption strategies reflect real customer workflows and differentiated value • Set the vision for scalable learning programs, including webinars, courses and resource hubs that enable customers to achieve meaningful outcomes • Own the end-to-end advocacy strategy, building a clear path from adoption to advocacy to referral-driven growth, and guiding programs for reviews, case studies and customer references • Establish and lead a voice of the customer program, including structured feedback systems and Customer Advisory Boards, to inform Product, Marketing and leadership decisions • Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities

🎯 Requisitos

• 8+ years of experience in customer marketing, lifecycle marketing, growth or related roles in a B2B SaaS or technology company • Proven success owning or influencing post-sale metrics such as adoption, retention, expansion or net revenue retention • Strong understanding of customer lifecycle strategy, segmentation and behavior-driven marketing • Experience building or scaling customer education, onboarding or product adoption programs • Demonstrated ability to manage and develop a high-performing team • A strong balance of strategic thinking and execution, with the ability to build systems and drive results • Experience partnering cross-functionally with Product, Sales, Customer Success and Enablement • Experience working with modern marketing and customer engagement tools such as Intercom, marketing automation platforms, CRM systems (e.g. Salesforce) and analytics tools • Strong communicator who can connect product usage to customer value and business outcomes • Analytical and data-driven, with a focus on measuring impact and continuously improving programs

🏖️ Benefícios

• Fully distributed team with a permanent remote setup • Home office stipend, phone and internet reimbursement, coworking membership • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation • Trusted by 3,000+ companies worldwide