Marketing Analytics Manager

🕒 Maio 19

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $116.200 - $145.300 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📉 Analista de Dados

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Natera

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2004

🧬 Biotecnologia

⚕️ Seguro de Saúde

💊 Farmacêutico

Biotechnology • Healthcare Insurance • Pharmaceuticals

A Natera é líder global em tecnologia de testes de DNA livre de células (cfDNA), especializada em testes e diagnósticos genéticos não invasivos. As soluções inovadoras da empresa concentram-se em áreas como triagem pré-natal, detecção de câncer e monitoramento de transplantes de órgãos. Ao utilizar bioinformática avançada e análise de DNA, a Natera oferece a profissionais de saúde e pacientes informações essenciais para decisões médicas mais embasadas.

Descrição

• Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives • Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI • Ensure consistent reporting standards across channels, teams, and stakeholders • Translate raw campaign data into performance narratives that drive decisions • Use Airtable to support campaign hierarchy, planning and tracking • Structure and optimize how campaign and performance data is organized and accessed by the marketing team • Bridge gaps between Airtable workflows and Salesforce where needed • Ensure operational data is clean, consistent, and accessible • Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage • Evaluate campaign and channel effectiveness to guide budget allocation decisions • Provide clear recommendations on where to scale spend and where to cut • Partner with Brand and Marketing leadership on forecasting and investment planning • Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won • Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel • Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them • Connect campaign activity to pipeline outcomes so marketing can demonstrate revenue contribution • Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems • Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms • Standardize definitions and reporting frameworks • Own the data dictionary for marketing analytics

🎯 Requisitos

• 5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics • Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis • Experience working with Airtable for campaign tracking, workflow management, or operational reporting • Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.) • Proven ability to analyze and improve full-funnel conversion from lead to pipeline • Experience with multi-touch attribution modeling and campaign ROI analysis • Track record of translating data into investment decisions, not just reports • Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data.

🏖️ Benefícios

• Annual performance incentive bonus • Long-term equity awards • Comprehensive health benefits (medical, dental, vision) • 401(k) with company match • Generous paid time off and company holidays • Additional wellness and work-life benefits