Content Marketing Manager

🕒 Março 31

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

NetCov

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🔒 Cibersegurança

📋 Conformidade

🤝 B2B

💰 Private equity em 2022-11

Cybersecurity • Compliance • B2B

A NetCov é uma empresa de TI gerenciada e cibersegurança que oferece serviços gerenciados de TI, soluções em nuvem, gestão de conformidade, consultoria orientada por IA e cibersegurança para empresas de diversos setores. Com cerca de 30 anos de experiência, mais de 350 funcionários e parcerias com provedores como AWS e Microsoft, a NetCov foca em suporte de TI seguro, escalável e centrado nas pessoas, conformidade regulatória (incluindo prontidão CMMC/NIST) e automação habilitada por IA para organizações como empresas de AEC, cooperativas de crédito, contratantes de defesa, empresas apoiadas por private equity e organizações sem fins lucrativos.

Descrição

• Develop and manage NetCov’s editorial calendar aligned with revenue targets • Align content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud) • Translate company priorities into campaign-driven content themes • Align content to buyer journey stages: awareness → consideration → decision → expansion • Collaborate closely with demand generation priorities and campaign planning • Leverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-market • Produce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.) • Develop case studies and client success stories that demonstrate measurable business impact • Create demand generation content including blogs, landing pages, and email nurture sequences • Develop sales enablement materials such as one-pagers, battlecards, and technical explainers • Translate core content into webinars, podcasts, and event materials to maximize reach and reuse • Partner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevance • Own timelines for drafting, editing, publishing, and distributing content • Partner directly with Sales leadership to identify objections, lost deal patterns, and content gaps • Develop content that accelerates deal velocity and removes friction in the sales process • Support account-based marketing (ABM) initiatives with targeted messaging • Build vertical-specific messaging aligned to high-value accounts • Support SEO strategy through structured content development and keyword alignment • Optimize content for search visibility, engagement, and conversion • Manage content distribution across website, email campaigns, and LinkedIn • Support paid amplification efforts in coordination with demand generation • Partner with Revenue Operations to ensure content performance is accurately captured within marketing and sales systems • Track and report on content performance, including engagement, conversion rates, and pipeline contribution • Analyze content-attributed pipeline and influence on deal progression • Continuously refine messaging based on performance data and market feedback • Support testing and optimization of headlines, formats, and calls-to-action • Ensure brand voice, tone, and narrative consistency across all marketing materials • Develop executive-level messaging aligned with NetCov’s positioning • Elevate NetCov’s brand from vendor to trusted advisor through content • Maintain content documentation, asset libraries, and editorial workflows • Manage publishing cadence and content production timelines • Perform other duties as assigned

🎯 Requisitos

• 5–10 years of experience in B2B content marketing, thought leadership, or editorial roles • Ability to translate complex IT, cybersecurity, and compliance topics into clear business value • Experience developing editorial calendars and structured content strategies • Experience working cross-functionally with Sales, Customer Success, and technical teams • Strong understanding of SEO and content performance metrics • Experience producing long-form content including whitepapers, case studies, and guides • Ability to manage multiple content initiatives in a fast-paced environment • Strong organizational and project management skills • Experience in cybersecurity, cloud services, managed services, or B2B technology preferred • Experience working within CRM and marketing automation platforms (HubSpot preferred) • Familiarity with sales intelligence and conversation platforms (Gong or similar) • Experience supporting email marketing platforms and campaign execution tools • Comfort using data and reporting tools to measure content performance and pipeline impact.