Demand Generation Manager

🕒 Outubro 30

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $95.000 - $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Ocient

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

💰 $132.000 Venture Round em 2022-07

Consulting • Healthcare • Logistics

A Ocient é uma empresa que se especializa em soluções de data warehouse de hiperescalabilidade. Sua tecnologia é projetada para fornecer análises em tempo real e gerenciar conjuntos de dados complexos de forma eficiente. A Ocient oferece soluções personalizadas que podem ser implantadas na nuvem ou localmente, aproveitando hardware padrão do setor. Eles se concentram em oferecer soluções de alto desempenho, eficientes em termos de energia, que sejam econômicas e otimizadas para várias indústrias, como AdTech, Telecomunicações, Governo, Serviços Financeiros, TI Operacional e setores Geoespaciais. Com forte ênfase em segurança e conformidade, sua plataforma suporta cargas de trabalho SQL, pipelines de dados e capacidades de aprendizado de máquina. Fundada em 2016, a Ocient se esforça para enfrentar desafios de análise de dados em larga escala, oferecendo soluções de ponta a ponta e serviços de gerenciamento especializados.

Descrição

• Lead demand generation for OcientAIQ across digital acquisition, website conversion, and lifecycle marketing • Own SEO and AEO strategy and execution, including keyword and topic strategy, technical SEO, and AI-driven answer engine optimization • Manage paid search, paid social, and remarketing across Google and LinkedIn, including budgets, audiences, testing, optimization, and agency partners • Partner with Sales, Business Development, and GTM leads to align campaigns with buyer journeys and pipeline goals • Determine effective audiences, channels, content marketing, and offers • Use performance data to recommend investment, adjustments, and tests • Build and maintain campaign audiences, segmentation, target lists, lookalikes, remarketing audiences, and intent signals • Partner with Marketing Operations to maintain database health and reliable targeting data • Own website conversion rate and optimize gating, forms, calls to action, conversion paths, landing pages, and messaging • Build repeatable conversion optimization frameworks and playbooks across verticals and regions • Own email and nurture programs from architecture and strategy through execution and optimization • Build and optimize HubSpot workflows, lists, forms, segmentation, email campaigns, and nurture programs • Manage email segmentation, deliverability, engagement, and nurture paths through qualified conversations • Partner with Content and Field & Events on webinar strategy and execution • Own integrated demand campaign strategy, planning, execution, budget management, and flighting • Provide landing pages, email flows, paid support, and tracking for campaigns led by other teams • Own digital-sourced pipeline contribution, cost per lead, and channel performance • Report channel and campaign performance weekly and pipeline contribution and ROI monthly • Turn campaign performance into market intelligence and coordinate improvements with Sales, Business Development, Product, and other teams • Test and evaluate new platforms and channels, including G2 and other intent or review-based platforms

🎯 Requisitos

• Remote (US Based Only) • Must be authorized to work in the United States; Ocient cannot sponsor or transfer any visas, including OPT, EAD, H1B, and H4 • Four to seven years in B2B demand generation • At least two years owning paid media, SEO, or both directly • Experience developing demand generation strategies from business or pipeline goals • Hands-on HubSpot experience with workflows, lists, forms, segmentation, and email • Working knowledge of Salesforce and HubSpot integration • Experience building nurture programs from scratch • Familiarity with complex, high-value enterprise sales cycles and technical buyers • Hands-on experience using AI tools in day-to-day marketing work • Demonstrated experience using data and experimentation to interpret performance, develop hypotheses, test ideas, and recommend next steps • Strong written and verbal communication skills • Experience briefing agency partners, developing campaign messaging, and presenting plans and results • Collaborative, cross-functional experience partnering with Sales, Business Development, RevOps, and Content • Exceptional candidate: experience marketing to telecom, AdTech, financial services, or the public sector • Exceptional candidate: experience marketing infrastructure software, data platforms, or AI technologies • Exceptional candidate: familiarity with intent data platforms and tools like G2 • Candidates must have a camera on for the duration of video interviews • Video filters, face-altering effects, and virtual backgrounds are not permitted during interviews

🏖️ Benefícios

• Remote-first work arrangement • Video interviews conducted remotely • Equal employment opportunity and reasonable accommodation support

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