Growth Strategist

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Octav

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💳 Fintech

₿ Cripto

🤝 B2B

Fintech • Crypto • B2B

A Octav é uma plataforma de gerenciamento de tesouraria Web3 e análise financeira projetada para capacitar organizações com gerenciamento avançado de tesouraria onchain e relatórios financeiros. Ela oferece soluções abrangentes de gerenciamento de criptomoedas, incluindo relatórios detalhados de transações, gestão de portfólio de criptomoedas e reconciliação automatizada para CFOs, gestores de ativos, DAOs e offices familiares. A Octav possibilita o acompanhamento eficiente de depósitos em protocolos DeFi, relatórios detalhados das posições de carteiras e integrações com softwares de contabilidade populares, assegurando relatórios fiscais precisos e maximização do desempenho dos criptoativos.

Descrição

• Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates. • Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals. • Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement. • Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors. • Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads. • Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals. • Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels. • Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies. • Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

🎯 Requisitos

• 2+ years of experience in planning and executing B2B email marketing campaigns • Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space • A track record of organizing and executing virtual events or community initiatives • Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms • A natural communicator with a talent for establishing and nurturing professional partnerships • Ability to work effectively with cross-functional teams and adapt to a fast-paced environment • A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.