Senior Lifecycle Marketing Manager

🕒 Outubro 7

⛰️ Colorado, Montana, +5 estados a mais – Remoto

⛰️ Colorado – Remote 🦬 Montana – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $113.000 - $142.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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onXmaps, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2009

🛍️ Comércio Eletrônico

🎮 Jogos

⚽ Esportes

💰 $87.400.000 Series B em 2022-10

eCommerce • Gaming • Sports

A onXmaps, Inc. é uma empresa que oferece soluções avançadas de mapeamento desenvolvidas para entusiastas de atividades ao ar livre. Com foco em caça, off-road e aventuras em áreas remotas, a onXmaps oferece diversos aplicativos, incluindo onX Hunt, onX Offroad e onX Backcountry, que contam com mapas abrangentes de propriedades, recursos offline e uma ampla rede de trilhas e pontos de interesse. Milhões de pessoas confiam nessas ferramentas para aprimorar suas experiências ao ar livre e garantir uma navegação segura em ambientes naturais.

Descrição

• Own the onX Hunt lifecycle conversion funnel, including D7 and D30 conversion, free-to-paid upgrades, and lapsed-user reactivation • Use Amplitude to generate insights, form hypotheses, and apply propensity models and behavioral segmentation • Run high-velocity lifecycle experiments across email, push, and in-app messaging in Braze • Design clean A/B, holdout, or validation tests and document outcomes • Scale personalized messaging and partner with product, engineering, and BI to define personalization events and attributes • Analyze experiments and communicate results, caveats, and null results to stakeholders and leadership • Collaborate with finance, brand and growth marketing, and Hunt creative teams to align programs with revenue goals • Build creative briefs and lightweight assets in Figma • Use Claude and similar AI tools to automate campaign production and analysis • Embed AI-powered workflows and experimentation into daily work • Mentor junior lifecycle marketers and champion shared testing standards • Report to the Manager of Growth and Lifecycle Marketing

🎯 Requisitos

• Eight (8) years of lifecycle, CRM, retention, or growth marketing experience required, with a background in consumer subscription or mobile app businesses • Bachelor's degree in Marketing, Business, or equivalent experience • Strong experimentation track record designing, running, analyzing, and documenting A/B tests producing measurable conversion or retention gains • Strong understanding of user behavior and ability to generate insights in Amplitude or similar product analytics tools • Working knowledge of propensity models and predictive targeting • Proficiency with Braze or comparable CRM platform, Amplitude, Figma, and Claude or similar AI tools • Demonstrated proficiency using AI to develop scalable skills and workflows • Ability to self-serve analytics and experimentation results • Curiosity for exploring new technologies, including AI • Ability to demonstrate onX’s Company Values • Permanent US work authorization required as a condition of employment • Ability to travel quarterly for multiple days to a corporate office or other onX strategic location • Hunting culture familiarity or passion for hunting and the outdoors is a bonus, not required • Experience with Liquid templating or similar is a bonus • Experience partnering with data science teams to deploy propensity or churn models is a bonus • Experience optimizing trial-based subscription funnels and paywalls is a bonus

🏖️ Benefícios

• Annual bonus of 10% based on company performance • Grant of common share options with a vesting schedule • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and outdoor industry perks • Annual “Get Out, Get Active” funds • Flexible time away package including PTO, STO, VTO, and paid holidays • Opportunities for growth