Meta Creative Strategist — Performance Creative

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Oowlish

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

🤝 B2B

💳 Fintech

B2B • Software Development • Fintech

Oowlish é uma empresa de tecnologia especializada em fornecer soluções end-to-end para negócios que buscam inovar por meio do desenvolvimento de produtos e serviços digitais. Sua missão é democratizar a inovação ao conectar empresas de todos os portes a talentos de tecnologia altamente qualificados, especialmente de países em desenvolvimento. A empresa enfatiza a colaboração por meio de desenvolvimento de software sob medida, UX/UI design, Product Management e metodologias ágeis. A Oowlish também investe em startups por meio da Oowlish Ventures, ajudando empreendedores a co-desenhar e escalar suas ideias em produtos de sucesso.

Descrição

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas • Create and iterate performance-focused advertising creatives • Build weekly creative testing plans based on campaign performance data • Analyze winning and underperforming creatives to identify repeatable patterns • Develop UGC briefs, shot lists, and creative direction for content teams • Recommend creative iterations based on performance signals and testing outcomes • Maintain a structured testing process across products, offers, audiences, formats, and creative angles • Collaborate closely with media buyers to improve campaign performance • Stay current on eCommerce creative trends, UGC formats, and paid social best practices • Contribute to creative strategy in AI-driven campaign environments

🎯 Requisitos

• Proven experience developing high-performing Meta advertising creatives • Strong understanding of direct-response marketing principles • Experience working in eCommerce environments • Strong communication and organizational skills • Ability to balance brand consistency with performance objectives • Strong understanding of performance-driven creative strategy • Experience collaborating with media buying and marketing teams • Ability to analyze creative performance data and identify optimization opportunities • Experience creating UGC concepts, product-focused creative, testimonial creative, founder-led content, offer-based advertising • Experience writing hooks, scripts, creative briefs, testing hypotheses • Experience using CapCut, Photoshop or similar design tools, video editing platforms • Strong understanding of performance metrics, including Thumbstop Rate, Hold Rate, CTR, CPC, CVR, CPA • Experience analyzing creative performance and identifying winning patterns • Ability to develop and execute structured creative testing programs

🏖️ Benefícios

• Home office; • Competitive compensation based on experience; • Career plans to allow for extensive growth in the company; • International Projects; • Oowlish English Program (Technical and Conversational); • Oowlish Fitness with Total Pass; • Games and Competitions;