Senior Performance Marketing Manager

🕒 Agosto 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $140.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 3%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Outreach

Outreach

1001 - 5000 funcionários

Fundada em 2014

🤖 Inteligência Artificial

🏢 Corporativo

Artificial Intelligence • Sales • Enterprise

A Outreach é uma empresa que oferece uma plataforma de execução de vendas impulsionada por inteligência artificial, projetada para simplificar fluxos de trabalho e aumentar a eficácia dos representantes de vendas. A plataforma utiliza inteligência artificial para prever a receita com precisão, gerenciar negócios e otimizar todo o processo de vendas. A Outreach ajuda as equipes de vendas a priorizar tarefas, identificar prospects e manter o engajamento durante todo o ciclo de vida do cliente, visando, por fim, aumentar as taxas de sucesso e reduzir a rotatividade. Com mais de 6. 000 clientes globais, a Outreach foca em transformar os fluxos de trabalho dos vendedores para consistentemente superar as metas de receita.

Descrição

• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs • Manage and optimize paid campaigns across YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta, and Connected TV • Lead development and execution of new channel and campaign experiments to drive pipeline growth • Track budgets and performance goals, and collaborate cross-functionally to achieve KPIs • Create reports and monitor spend, revenue, ROAS, and budgets • Diagnose campaign performance and propose strategies to improve ROAS • Leverage customer segmentation and target-market inputs to optimize media performance • Collaborate with creative, product marketing, and sales teams to develop high-performing ads • Manage a $5M–$8M annual budget portfolio • Manage agencies supporting strategy execution and execute across platforms as needed • Serve as the strategic expert for paid digital programs

🎯 Requisitos

• Demonstrated history of delivering measurable results through performance marketing • 7+ years of experience in growth marketing/performance marketing • Comfortable using AI-powered tools for media optimization, performance diagnostics, and audience segmentation • Proficiency with Google, YouTube, LinkedIn, and Bing platforms is essential • Familiarity with additional advertising channels and ability to learn quickly • Hands-on experience with CRM systems such as Salesforce • Strong proficiency with analytics tools and platforms • Exceptional communication and organizational skills • Ability to thrive in a fast-paced, dynamic environment • Building ABM segments and campaigns is a strong plus

🏖️ Benefícios

• Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups

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