Senior Media Buyer – B2B Software

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🕒 Junho 24

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Paired

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

🎯 Recrutamento

👥 RH Tech

Consulting • Recruitment • HR Tech

A Paired é uma empresa estratégica de recrutamento de talentos especializada em conectar empresas a profissionais de alto nível no exterior. Ela simplifica o processo de contratação ao recrutar, avaliar e apresentar os melhores candidatos para uma variedade de funções, permitindo que as empresas reduzam significativamente os custos de folha de pagamento. A Paired foca na colocação de profissionais talentosos em posições diversas — de assistentes administrativos a cargos executivos — em áreas como marketing, engenharia e vendas. Comprometida com qualidade e eficiência de custos, a Paired oferece um serviço de colocação sem risco que garante a satisfação do cliente, facilitando a integração da força de trabalho global para seus clientes.

Descrição

• Own and manage Meta advertising campaigns across multiple client accounts. • Launch, monitor, optimize, and scale lead generation campaigns. • Review account performance daily and make proactive optimization decisions. • Scale winning campaigns while controlling costs and maintaining lead quality. • Test audiences, creatives, offers, campaign structures, and budget allocations. • Monitor and improve key performance metrics including: • Cost Per Lead (CPL) • Lead Quality • Cost Per Booked Appointment • CPM • Conversion Rates • Return on Ad Spend (where applicable) • Identify performance issues quickly and implement corrective actions. • Manage lead flow between Meta Lead Forms and GoHighLevel. • Ensure proper CRM setup, automation workflows, pipelines, and lead tracking. • Troubleshoot integration and attribution issues. • Collaborate with internal automation teams to improve reporting and operational efficiency. • Help establish best practices and standardized processes within GoHighLevel. • Develop creative testing strategies for each client account. • Brief video editors with clear instructions and creative direction. • Identify winning hooks, offers, messaging angles, and ad concepts. • Analyze creative performance and continuously iterate based on data. • Ensure clients consistently receive fresh creative assets to support campaign performance. • Record weekly Loom reports (5–15 minutes) for assigned clients. • Create concise weekly performance summaries highlighting: • Results achieved • Key changes made • Opportunities identified • Recommended next steps • Lead bi-weekly client strategy calls. • Present campaign performance clearly and confidently. • Serve as a senior escalation point for campaign and strategy-related questions. • Help build and improve the operational infrastructure of the media buying department. • Create SOPs, workflows, checklists, and optimization frameworks. • Identify bottlenecks and propose scalable solutions. • Collaborate with leadership to improve reporting, tracking, onboarding, and campaign management processes. • Contribute to building a world-class media buying department capable of supporting future growth.

🎯 Requisitos

• 5+ years of experience managing Meta Ads campaigns. • Proven success running lead generation campaigns for local service businesses. • Strong understanding of Meta Ads Manager, campaign architecture, and performance optimization. • Experience managing multiple client accounts simultaneously. • Hands-on experience using GoHighLevel (GHL). • Experience connecting Meta Lead Forms with CRM workflows. • Ability to troubleshoot lead flow and reporting issues independently. • Ability to take ownership without requiring constant direction. • Strong presentation and client-facing communication skills. • Comfortable leading client meetings and recording performance reports. • Experience building SOPs, workflows, and operational processes. • Strong proficiency with: Meta Ads Manager, GoHighLevel, and Slack

🏖️ Benefícios

• Competitive salary in USD • Monthly bonuses based on performance • Fully remote work environment.