Digital Marketing Specialist

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🕒 Março 24

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Catena

SiteLinkedInTodas as Vagas

1 - 10 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

Catena, agora conhecida como Pearl Talent, é uma empresa especializada em ajudar organizações a contratar talentos remotos de alto nível no exterior, com foco principalmente em candidatos das Filipinas e da América Latina. Adotamos um processo rigoroso de seleção para garantir a entrega de profissionais altamente capacitados, com habilidades modernas em software e fluência em inglês. A Pearl Talent oferece dois serviços principais de contratação: Managed Services, que cuida de compliance, folha de pagamento e treinamento; e Direct Placement, para empresas que gerenciam as contratações internamente. Nosso foco está na retenção de longo prazo e na qualidade dos processos de contratação, com o objetivo de formar equipes remotas de alta performance para diversos setores, incluindo saúde, imobiliário e finanças.

Descrição

• **Core Responsibilities (with percentage allocations)** • - Content Strategy & Copywriting – 40% • - Develop and execute content strategies aligned with brand voice and marketing objectives • - Write high-performing copy for social media, website pages, and PR initiatives • - Craft compelling hooks, headlines, and CTAs optimized per platform • - Ensure all content is persuasive, engaging, and conversion-focused • - Content Planning & Execution – 25% • - Plan and manage monthly content calendars across platforms • - Coordinate stakeholder reviews and approvals for timely publishing • - Maintain consistency in messaging, tone, and branding across all outputs • - Oversee execution of scheduled content and campaigns • - Performance Tracking & Optimization – 15% • - Monitor content performance metrics and audience engagement • - Analyze insights to refine messaging and improve campaign effectiveness • - Identify opportunities for growth, optimization, and experimentation • - Cross-functional Collaboration & Team Support – 10% • - Collaborate with marketing team members and stakeholders on campaigns • - Support internal and external marketing initiatives • - Provide direction and feedback to junior team members or interns • - Automation & AI Integration – 10% • - Utilize AI tools to streamline content creation and workflows • - Build and implement automation processes for marketing efficiency • - Continuously explore tools to enhance productivity and scalability

🎯 Requisitos

• Must-Haves (Required) • - 2+ years of experience in digital marketing, copywriting, or content creation • - Strong portfolio showcasing high-performing social media and website copy • - Exceptional written English skills with strong attention to tone and grammar • - Proven ability to write conversion-focused copy (headlines, hooks, CTAs) • - Ability to manage multiple projects and meet deadlines independently • - Strong organizational skills and attention to detail • - Comfortable working in a fast-paced, performance-driven environment • Nice-to-Haves (Preferred) • - Experience with social media scheduling tools and content calendars • - Familiarity with SEO principles and website copy optimization • - Experience working in startups or high-growth environments • - Exposure to brand systems and content strategy development • - Ability to attend occasional in-person sessions in Metro Manila • Tools ProficiencyMust-Haves (Required) • - Google Workspace, Slack, Notion or similar documentation tools • Nice-to-Haves (Preferred) • - n8n, Manus, Claude, social media scheduling tools, SEO tools

🏖️ Benefícios

• **What You’ll Gain:** • - Monthly performance bonus • - Fully remote, forever • - Annual team retreat • - Unlimited PTO • - Real-world experience in recruitment marketing and sourcing • - A behind-the-scenes look at how we connect people with opportunities • - A supportive team that values your growth and ideas