Analytics Lead

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Pearmill

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2018

🤝 B2B

🛍️ Comércio Eletrônico

B2B • eCommerce • Marketing

A Pearmill é uma agência de marketing de performance que se concentra em oferecer insights baseados em dados e soluções criativas para ajudar os clientes a alcançarem um crescimento exponencial. Com uma equipe de especialistas em marketing pago em redes sociais e em mecanismos de busca, a Pearmill se especializa em otimizar estratégias de publicidade por meio de análises robustas e processos criativos inovadores. Eles têm um histórico comprovado de gerenciamento de gastos publicitários significativos em várias plataformas, ajudando consistentemente os clientes a maximizar seu retorno sobre o investimento em publicidade (ROAS) e a melhorar o desempenho geral de marketing.

Descrição

• Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation • Define tagging standards, naming conventions, and data layer specifications for new client onboarding • Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live • Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production) • Own server-side tracking setups and consent-mode configurations as privacy requirements evolve • Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6–12 months • Design and run incrementality tests — geo-based holdouts, PSA holdout tests, conversion lift studies — and translate results into media budget recommendations • Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads, etc.); challenge results that don't hold up to scrutiny • Lead or collaborate on Marketing Mix Modeling (MMM) engagements — either scoping vendor-run models or building lightweight versions in-house • Own the cross-channel attribution model: evaluate last-click vs. data-driven vs. time-decay approaches per client context and document your rationale • Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI, or equivalent) that go beyond vanity metrics to show incremental business impact • Establish a regular reporting cadence: weekly performance pulse, monthly deep-dives, and quarterly measurement reviews with clients • Write clear, opinionated insight narratives — not just charts — that connect data to the decisions clients need to make • Manage one junior Analytics/Tracking Specialist: set their priorities, review their work, give them a clear growth path • Build the analytics practice playbook: onboarding templates, tracking specs, measurement plan frameworks, experiment design guides • Stay current on the ad platform measurement landscape — platform pixel changes, consent/privacy shifts, new incrementality products from Meta, Google, TikTok — and update internal practices accordingly.

🎯 Requisitos

• 4–7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team • Hands-on GTM expertise: you've built complex container setups yourself, not just documented them for a developer • Real incrementality testing experience — you've designed a geo holdout or conversion lift test, run it, and presented the results to a skeptical client • Solid understanding of the full ad network measurement stack: Meta CAPI, Google Enhanced Conversions, GA4 event model, server-side tagging, and how privacy regulations affect all of it • Proficiency in SQL — you can write your own queries to pull and validate raw data without asking a data engineer • Ability to communicate complex findings to non-technical stakeholders without dumbing them down or losing accuracy • Comfortable being the final word on "is our tracking trustworthy?" for a portfolio of clients simultaneously.

🏖️ Benefícios

• Diversity, Equity, and Inclusion: Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.