Senior Paid Media Specialist

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Penn Foster

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📚 Educação

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster é um provedor de educação online credenciado e focado em carreiras, oferecendo programas certificados, diplomas, graduações de associados, bacharelados e ensino médio no formato autodidata. Seu catálogo abrange áreas vocacionais e profissionais, incluindo saúde, tecnologia veterinária, profissões especializadas (HVACR, elétrica, encanamento), reparo automotivo, negócios, TI, justiça criminal, design, hospitalidade, e mais. A Penn Foster atende alunos individuais (mais de 133. 000 estudantes ativos) com cursos online flexíveis, disponíveis 24 horas por dia, 7 dias por semana, e também oferece soluções de treinamento para empresas. A instituição opera diversas escolas/divisões e mantém credenciamentos como DEAC e credenciamentos específicos de programas (por exemplo, um programa de técnico veterinário credenciado pela AVMA-CVTEA).

Descrição

• Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms • Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets • Manage and optimize multi-channel budgets with full accountability for performance outcomes • Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages • Identify scaling opportunities while maintaining efficiency and mitigating channel risk • Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency • Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing • Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance • Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix • Ensure proper tracking, attribution alignment, and campaign measurement integrity • Continuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition efforts • Operate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisions • Communicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps.

🎯 Requisitos

• 3+ years of proven experience managing social and programmatic media platforms • Excellent written and verbal communication skills, with a keen eye for detail. • Proficiency in using social media management tools and analytics platforms. • Ability to work independently and as part of a team. • Strong analytical and problem-solving skills with meticulous attention to detail. • Knowledge of current social media trends and emerging platforms. • Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management • Bachelor's degree in Marketing, Communications, or a related field (preferred).

🏖️ Benefícios

• medical • dental • vision • flexible spending • generous paid time off • sponsored volunteer opportunities • a 401K with a company match • free access to our online programs