Marketing Manager

🕒 Julho 27

🇵🇱 Polônia – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Portwest

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 1904

🏭 Manufatura

🤝 B2B

🛒 Varejo

Manufacturing • B2B • Retail

A Portwest é uma fornecedora global de vestuário de proteção e equipamentos de proteção individual (EPI). A empresa oferece uma ampla gama de produtos — incluindo roupas de alta visibilidade, roupas resistentes a chamas, vestuário de trabalho, roupas impermeáveis, calçados, luvas, proteção para a cabeça, proteção ocular, proteção respiratória, equipamentos de proteção contra quedas e vários acessórios — em mais de 2. 400 modelos distribuídos em 32 linhas de produtos. A Portwest opera um catálogo online e um site multilíngue, fornece serviços de varejo e atacado (incluindo entrega diretamente dos armazéns para clientes ou terceiros), e mantém uma rede de 14 armazéns globais para apoiar uma distribuição rápida.

Descrição

• Execute Portwest’s marketing strategy and plans within the Polish market, translating them into integrated, well-delivered campaigns, with occasional support to other markets within the region as required. • Develop a deep understanding of the competitive dynamics of the market, including key competitors and the most effective channels for brand building and revenue growth with new and existing customers. • Paid Media – plan, manage and optimise paid media campaigns across paid social, paid search and programmatic channels, owning budget allocation and reporting on ROI/ROAS to drive brand awareness, lead generation and revenue growth in the Polish market, and occasionally other markets within the Central & Eastern European region. • Email Marketing – plan, build and deliver email marketing campaigns that nurture and convert new and existing customers. • Social Media – deliver social media marketing that builds brand awareness and engagement in the market. • Sponsorship – manage sponsorship activity, maximising brand exposure and return within the market. • Distributor Co-Marketing – develop and deliver co-marketing activity with distributors to extend reach and drive demand. • Trade Shows & Experiential – deliver trade show activations and experiential activity that showcase the brand and generate leads. • Events Support – support attendance at, and post-event activation for, webinars, training sessions and trade show attendees, ensuring effective follow-up and conversion. • KPI Reporting & Insight – deliver KPI reporting and actionable insight, helping shape the commercial focus and continuous optimisation of marketing activity in partnership with the market commercial team. • Partner closely with the market commercial team and the HQ marketing team to align marketing activity with commercial priorities, revenue targets and global brand strategy. • Liaise with designers, agencies and other third-party service providers to deliver campaigns on time and on budget. • Ensure all campaign activity is on-brand and aligned with brand guidelines. • Perform other duties as necessary to support the objectives of the department and company.

🎯 Requisitos

• Minimum of 5 years’ marketing experience, ideally including experience within the workwear, safety wear, PPE, industrial or wider B2B manufacturing sector. • Fluent in Polish and English, both written and spoken, essential. • Demonstrated experience managing paid media campaigns (paid social, paid search/Google Ads, programmatic), including budget management and performance optimisation. • Broad experience across the marketing mix, including email marketing, social media, sponsorship and trade shows, is an advantage. • Strong analytical mindset, comfortable working with KPI reporting and translating data into actionable insight. • Confident collaborating with commercial/sales teams, agencies and other third-party service providers. • Self-motivated and able to work independently in a fully remote, market-facing role, with an expectation to travel within Poland to meet the local team, occasionally to other markets within the region as required, and periodically to Portwest HQ in Ireland.

🏖️ Benefícios

• Flexible working hours • Remote work opportunities