B2B Paid Advertising Specialist

🕒 Agosto 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟢 Júnior

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Support execution and performance of paid advertising campaigns across the book of business • Partner with lead Strategists or independently own end-to-end strategy for select core clients • Maintain campaign setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other platforms • Manage timelines, budgets, pacing, and day-to-day campaign performance • Execute and optimize paid advertising programs, including ad builds, reporting, pacing, and performance monitoring • Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned to client goals • Incorporate client objectives, constraints, and brand nuances into execution and strategy • Resolve performance volatility, technical issues, and campaign pivots with solutions-oriented problem solving • Maintain budget pacing and flag risks or opportunities • Own client testing roadmaps, project-manage next steps, and prioritize experiments • Deliver on-time campaign launches, updates, and key deliverables • Prepare and present performance reports and recaps using clear data storytelling • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity • Introduce ideas, efficiencies, frameworks, and process improvements • Utilize AI technologies to improve efficiency, performance analysis, and workflows

🎯 Requisitos

• 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid advertising strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

🏖️ Benefícios

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives