CPG Paid Social Specialist

🕒 Agosto 28

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⏰ Tempo Integral

🟢 Júnior

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

👻 Score fantasma 24%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Support execution and performance of paid advertising campaigns across the book of business • Partner closely with lead Strategists or independently own end-to-end strategy for select core clients • Maintain accurate setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other paid advertising platforms • Independently manage timelines, budgets, pacing, and day-to-day performance • Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, pacing, and performance monitoring • Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned with client goals • Incorporate client objectives, constraints, and brand nuances into execution and strategy • Troubleshoot performance volatility, technical issues, and campaign pivots • Manage client testing roadmaps, project next steps, and prioritize experiments • Deliver on-time campaign launches, updates, and key deliverables • Prepare and present performance reports and recaps using clear data storytelling • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, for strategy, execution, and reporting • Introduce new ideas, efficiencies, frameworks, and process improvements • Utilize AI technologies to improve efficiency, performance analysis, and operational workflows

🎯 Requisitos

• 1-2 years of digital marketing experience; agency experience is a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years of experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) • 1+ years of experience leading paid advertising strategy for direct response marketing efforts • 1+ years of experience with Google Analytics and Shopify; other technical platforms a plus • 1 year of client-facing experience and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills • Highly dependable, self-starter, high energy, positive attitude, good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

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