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Email Strategist

🕒 Julho 29

🇨🇴 Colômbia – Remoto

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

👻 Score fantasma 32%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Define and drive email marketing and SMS strategy for the PDM clients • Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement • Collaborate with creative team to ensure brand guidelines are followed in emails • Report and provide recommendations on lifecycle programs’ performance monthly to clients • Use data to continuously test, measure and optimize the email marketing program • Partner and collaborate cross-functionally with all other internal digital channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Requisitos

• 2-5 years experience in email marketing strategy, production and end-to-end campaign management • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar • SMS experience (preferred) • Expertise in email best practices, including segmentation, deliverability, copy and design approaches • Working knowledge of HTML/CSS for email coding • Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

🏖️ Benefícios

• Base salary + commission opportunities • Medical Bonus • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives

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