Paid Social Strategist

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Full ownership and execution of performance marketing via paid social platforms • Effectively executing builds and production A-Z with redundancy across channels • Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta • Lead execution of optimizations concerning performance improvements relative to goals • Effectively own strategic communication internally and externally for clients and client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable) • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social • Full understanding of the eCommerce model and basic lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written) • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Present forward-thinking plans and execute to drive business results • Operating as an effective member of the team for both department and account teams • Contributing to a constructive and effective work environment in line with PD core values • Actively participate in the growth and development of junior talent where applicable • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Requisitos

• 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid social strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills

🏖️ Benefícios

• Base salary + commission opportunities • Medical Bonus • 15 paid vacation days (PTO) per year • Fully flex work environment: full-remote, in-office, or hybrid • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives