Senior Integrated Content Marketing Strategist

🕒 Julho 17

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts • Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline • Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output • Enhance and optimize business operations through the deployment of AI technologies • Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives • Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse) • Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction • Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy • Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels • Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage • Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients) • Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift • Lead communication with internal and client teams including C-level stakeholders • Power Circuit Completion & Adoption on applicable accounts • On time for all deliverables & launches • Other applicable or related duties as assigned.

🎯 Requisitos

• Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience, ideally supporting complex, multi-stakeholder sales cycles • A journalism or copywriting foundation is strongly preferred. This discipline underpins credible strategic recommendations and gives this person authority when writing or reviewing high-stakes B2B content • Advanced understanding of data analysis and data visualization utilizing tools such as (but not limited to): HubSpot, Salesforce, GA4, Figma, or Unbounce • Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity — used for research, ideation, drafting, and content operations at scale • Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities • Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny • Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load • Ability to provide positive and constructive feedback to team members supporting on accounts, with proven experience training and upleveling other strategists or writers • Proactive, solution-oriented problem solver with a team-player mentality and a bias toward original thinking over templated execution • Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C-suite executives, tailoring storytelling for the room and delivering actionable, defensible recommendations under executive scrutiny • Forward-thinking, product-level perspective on the content offering itself; someone who proposes new formats, services, and approaches rather than only refining what already exists.

🏖️ Benefícios

• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives