Senior Paid Advertising Strategist

🕒 Agosto 24

🌐 Colômbia, Estados Unidos – Remoto

🇨🇴 Colômbia – Remoto 🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against client goals • Conduct thorough QA to prevent errors that could negatively impact client revenue • Ensure accurate budget pacing and advise on budget changes • Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks • Analyze campaign data and client-specific sources of truth, including MMTs, to develop actionable insights and recommendations • Maintain client testing roadmaps and project manage next steps for ongoing experimentation • Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices • Maintain high-quality communication with clients and internal teams • Lead strategic conversations around media buying, performance opportunities, and optimization plans • Escalate performance risks early and distinguish normal fluctuation from genuine account risk • Serve as a strategic leader within department and account teams • Complete new business appraisals for the paid advertising product as needed • Coach junior talent through knowledge-sharing and team ceremonies • Execute recommendations from the Power Circuit solutions roadmap • Leverage AI technologies to enhance workflows, outputs, and efficiency • Integrate Power Digital’s nova ecosystem tools and methodologies into daily responsibilities

🎯 Requisitos

• 4-5 years of digital marketing experience; 3+ years in an agency setting • Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company • Highly dependable, self-starter, high energy, positive attitude with good organization and time management skills • Proficiency in spoken and written English at an advanced level is required for this role

🏖️ Benefícios

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives