Senior Performance Analyst, Fashion Paid Media

🔥 8 horas atrás

🌐 Argentina, Colômbia – Remoto

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⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 14%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Lead paid advertising strategy and performance marketing for key accounts • Own execution, performance, and growth of the marketing service within an enterprise-level book of business • Serve as the primary escalation point for key accounts and resolve roadblocks • Apply cross-channel and technical expertise, including attribution, incrementality, and advanced measurement • Oversee campaign execution and quality assurance • Ensure accurate budget pacing and advise on budget changes • Lead proactive strategy recommendations across assigned channels • Maintain client testing roadmaps and project-manage experimentation • Escalate performance risks and distinguish normal fluctuation from genuine account risk • Lead strategic client and performance discussions • Mentor and develop team talent through coaching, training, and support • Conduct training on platforms, tools, industry trends, and best practices • Collaborate on new business pitches and audits • Execute recommendations from the Power Circuit solutions roadmap • Leverage AI technologies to optimize workflows, insights, and performance • Support leadership in owning and improving one core department business pillar • Audit and support strategy across 8–10 existing accounts each quarter • Contribute to client, team, and revenue-retention performance goals

🎯 Requisitos

• Advanced proficiency in spoken and written English • 5–6 years of digital marketing experience • 4+ years of experience in an agency setting • Minimum 3 years of hands-on experience with Search Engine Marketing • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development on large, enterprise-level accounts • Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Minimum 3 years of hands-on experience with Meta ads direct response campaigns • Lead Gen and B2B experience • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid advertising in the marketing funnel • Ability to formulate meaningful insights from marketing data and tell the story beyond the statistics • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Expert-level proficiency in at least two major advertising channels

🏖️ Benefícios

• Equal Opportunity Employer • People-first culture valuing diversity, inclusion, and varied backgrounds and experiences

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