Senior Strategist, Programmatic

🕒 Agosto 23

🇲🇽 México – Remoto

⏰ Tempo Integral

🟠 Sênior

👻 Score fantasma 16%

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Own execution, performance, and growth of programmatic marketing services across a book of business • Service complex, enterprise-level accounts and navigate client questions, difficult conversations, roadblocks, and account issues • Own reporting, optimizations, client communication, and execution of programmatic deliverables and workflow • Provide ongoing insights and forward-thinking strategy to clients • Lead strategic collaboration with specialists, planning teams, marketing sciences, and account teams • Develop and execute sophisticated programmatic strategies • Design and implement campaigns across mobile, display, video, CTV, DOOH, and audio • Oversee onboarding of programmatic accounts and campaigns within DSPs • Identify audience segments and establish data partnerships • Negotiate with media vendors and networks to curate campaign inventory • Serve as primary programmatic communications contact, subject matter expert, and trusted client advisor • Provide strategic guidance and consultation to clients • Integrate reporting APIs and optimize campaign performance through data-driven insights • Implement data integration strategies • Analyze campaign performance and monitor KPIs using advanced reporting tools • Deliver campaign insights and analysis to senior stakeholders • Support measurement recommendations using appropriate methodologies • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem

🎯 Requisitos

• Proficiency in spoken and written English at an advanced level is required • 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations • Proven understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio • Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms • Proficiency in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms • Excellent communication, collaboration, and organizational skills • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems • Experience managing multiple projects from start to finish • Track record of building working relationships and influencing key decision makers

🏖️ Benefícios

• Equal Opportunity Employer • Diversity and inclusion valued across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity • Power Digital’s people-first culture emphasizing integrity, autonomy, and grit