PrimeXBT
201 - 500 funcionários
Fundada em 2018
₿ Cripto
💳 Fintech
👥 B2C
Crypto • Fintech • B2C
Fundada em 2018, a Holiston Media Ltd. celebra a criatividade, a inovação e o atendimento ao cliente nos segmentos de varejo e de serviços financeiros B2B por meio de prêmios internacionais. A empresa organiza diversas premiações de prestígio, como o Global Forex Awards e o Online Money Awards, que reconhecem o desempenho excepcional de empresas nos setores de finanças e trading. Os vencedores são selecionados com base em votos de usuários reais, o que confere credibilidade e amplia a visibilidade e a reputação dos premiados em seus respectivos segmentos.
Crypto Growth Manager
Vaga não está no LinkedIn
🕒 Março 10
🗣️🇺🇸🇬🇧 Inglês obrigatório
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PrimeXBT
201 - 500 funcionários
Fundada em 2018
₿ Cripto
💳 Fintech
👥 B2C
Crypto • Fintech • B2C
Fundada em 2018, a Holiston Media Ltd. celebra a criatividade, a inovação e o atendimento ao cliente nos segmentos de varejo e de serviços financeiros B2B por meio de prêmios internacionais. A empresa organiza diversas premiações de prestígio, como o Global Forex Awards e o Online Money Awards, que reconhecem o desempenho excepcional de empresas nos setores de finanças e trading. Os vencedores são selecionados com base em votos de usuários reais, o que confere credibilidade e amplia a visibilidade e a reputação dos premiados em seus respectivos segmentos.
Descrição
• Growing the number of active crypto traders on our platform — this is the primary mandate • Expanding our presence and reputation within crypto-native communities, ecosystems, and media • Identifying and activating partnership channels that are uniquely native to the crypto space — protocols, wallets, DAOs, launchpads, crypto media, KOLs, and Web3 infrastructure players • Building the intelligence and playbook infrastructure that allows our teams to replicate and scale what works across regions and segments • Positioning our exchange as the go-to platform for both crypto-native power users and the next wave of first-time crypto traders entering the market • Own the identification and execution of growth plays specifically tailored to the crypto trading industry— not repurposed tactics from other verticals • Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds • Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop-linked acquisition flows • Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month • Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend • Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands • Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation • Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user acquisition at low CAC • Develop partnership playbooks — standardised frameworks that allow Regional Heads to replicate and localise proven partnership models in their markets • Serve as the team's primary authority on the crypto trading industry: its major exchanges, emerging protocols, DeFi trends, regulatory developments, audience segments, and shifting narratives • Map the full crypto-native audience landscape — retail traders, DeFi power users, NFT participants, institutional desks, crypto-curious TradFi investors — and build targeted acquisition angles for each • Track competitor exchange strategies (Binance, Coinbase, Bybit, OKX, Kraken and regional players) and identify positioning gaps our exchange can exploit for growth • Monitor on-chain data, social sentiment, and market cycle dynamics to time growth campaigns for maximum conversion impact • Produce a recurring Crypto Growth Intelligence Brief shared with the CRO, Head of Marketing, and Regional Heads — translating market signals into actionable growth priorities • Convert successful growth experiments and partnerships into repeatable, documented playbooks that can be handed off to Marketing, BD, and Regional teams for scaled execution • Brief internal teams — Marketing, Performance & Optimisation, Retention, and Regional Heads — with clear objectives, audience insights, messaging frameworks, and success metrics for each initiative • Prepare and quality-control all necessary creative, content, and partnership assets in coordination with the relevant team owners • Act as the internal growth authority: run workshops, share learnings, and upskill stakeholders on emerging crypto growth tactics • Build trusted working relationships across Marketing, BD, Retention, Performance, and Regional teams — establishing credibility through insight and results, not hierarchy • Drive alignment in cross-functional planning sessions; proactively resolve conflicts between team priorities that could slow growth execution • Hold teams accountable to joint growth commitments through shared dashboards, regular syncs, and transparent reporting to the CRO • Identify blockers early and escalate strategically, keeping initiative momentum without creating friction.
🎯 Requisitos
• 5+ years in growth marketing, growth hacking, or strategic partnerships with direct, hands-on experience in the crypto or Web3 industry — this is non-negotiable • Genuine, deep knowledge of the crypto trading industry as a practitioner: exchanges (CEX & DEX), DeFi mechanics, tokenomics, on-chain behaviour, and the communities, media, and influencers that shape the space • Demonstrable track record of designing and executing low-budget, high-impact acquisition campaigns that drove meaningful growth in a crypto or fintech context • Proven ability to spot under-exploited growth opportunities specific to crypto — a pattern-recognition instinct for 'low-hanging fruit' in a fast-moving, cycle-driven market • Experience building and managing strategic partnerships in the crypto ecosystem end-to-end: origination, negotiation, asset creation, and performance tracking • Active participant in crypto communities (Twitter/X, Telegram, Discord, Farcaster) — you are known in the space, not just observing it • Exceptional cross-functional influencing skills — a track record of driving results through teams you do not directly manage • Strong written and verbal communication skills; able to author clear playbooks, briefs, and executive presentations • Comfortable with analytics: able to define metrics, read dashboards, and draw actionable conclusions from data independently.
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