Social Insights Analyst, Healthcare

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Princeton10, LLP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2017

💊 Farmacêutico

🧬 Biotecnologia

Pharmaceuticals • Biotechnology

A Sustainable Princeton é uma organização comunitária dedicada a promover a sustentabilidade ambiental na área de Princeton. Através de várias iniciativas e programas, envolve residentes e empresas locais em esforços para reduzir o desperdício, conservar energia e melhorar os ecossistemas gerais dentro da comunidade.

Descrição

• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends across healthcare and pharma audiences • Analyze sentiment, audience behavior, content performance, and emerging trends to uncover insights that are actually actionable, not just observational • Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders • Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance • Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution • Research emerging trends in social media, digital marketing, and audience behavior specific to healthcare and pharma to inform client strategy • Support reporting deliverables across channels, understanding data structure, tagging, measurement strategy, and reporting requirements • Ensure reporting accuracy, consistency, and clarity across all analytics deliverables • Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels • Develop regular and ad hoc reports evaluating campaign performance against KPIs

🎯 Requisitos

• 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector, agency-side pharma experience strongly preferred • Comfort with the regulated nature of pharma marketing, including awareness of how MLR and compliance considerations shape content and messaging • Experience analyzing performance across social media platforms including Meta, LinkedIn, X/Twitter, and Instagram • Proficiency with social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or similar • Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social • Advanced proficiency in Excel and/or Google Sheets • Experience with data visualization tools such as Tableau, Power BI, or Looker Studio • Familiarity with Google Analytics or other web analytics tools is a plus • Strong ability to interpret data and translate findings into clear, actionable recommendations • Excellent written and verbal communication skills — you can present insights in a way that's compelling and accessible to non-analytical stakeholders • Strong attention to detail and a commitment to reporting accuracy • Collaborative mindset with the ability to thrive in a fast-paced, client-focused environment