Staff Data Scientist, Marketing

🕒 Maio 5

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Reddit, Inc.

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2005

👥 B2C

📱 Mídia

🌍 Impacto Social

B2C • Media • Social Impact

Reddit, Inc. é uma plataforma de mídia social que funciona como um hub para milhares de comunidades, onde os usuários podem participar de conversas diversas, que vão de notícias de última hora a interesses de nicho. Ela permite que usuários publiquem, comentem e votem em conteúdos, fomentando uma comunidade online vibrante. Milhões de pessoas no mundo todo se conectam e compartilham suas paixões no Reddit, criando um ambiente dinâmico para interações humanas autênticas.

Descrição

• Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget. • Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend. • Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other. • Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments. Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth. • Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts. • Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization.

🎯 Requisitos

• Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field. • Experience: For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics. • Experience: For Ph.D. holders: 6+ years of industry experience. • Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction. • Technical Skills: Advanced proficiency in Python or R and SQL. Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring). • Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy. • Adaptability: Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up.

🏖️ Benefícios

• Comprehensive Healthcare Benefits and Income Replacement Programs • 401k with Employer Match • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave