Customer Advocacy Marketing Manager

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🕒 Maio 1

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Redwood Software

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1993

☁️ SaaS

🏢 Corporativo

🤝 B2B

SaaS • Enterprise • B2B

A Redwood Software é uma empresa de software empresarial nativa da nuvem que fornece plataformas de automação de carga de trabalho e orquestração de serviços (RunMyJobs) para automatizar e orquestrar processos de negócios em sistemas SAP, ERP, na nuvem e locais. Suas ofertas de SaaS incluem agendamento de tarefas, transferência de arquivos gerenciada, automação financeira/de fechamento de balanço, DevOps e orquestração de dados, com ferramentas de baixo código, integrações profundas com SAP e segurança e suporte em nível empresarial.

Descrição

• Develop and implement a comprehensive customer advocacy program strategy, including goals, objectives, and key performance indicators (KPIs). • Build and manage a robust customer reference program, identifying, recruiting, and nurturing customer advocates. • Oversee the creation of compelling customer success stories, case studies, testimonials, and other advocacy content across various formats (written, video, etc.). • Identify and secure customer speakers for webinars, conferences, and other events, providing them with the necessary support and resources. • Design and execute a customer awards and recognition program to celebrate customer achievements and foster a sense of community. • Partner with the customer education team to develop and manage a thriving online user community, facilitating peer-to-peer interaction and knowledge sharing. • Spearhead the planning and execution of an annual in-person user conference, creating a valuable experience for customers and showcasing Redwood’s solutions. • Collaborate with sales, marketing, product, and customer success teams to align on advocacy initiatives and maximize program impact. • Track and report on program performance, demonstrating the value of customer advocacy to the organization. • Stay up-to-date on industry best practices and emerging trends in customer advocacy marketing.

🎯 Requisitos

• 5+ years of experience in B2B marketing or customer success, with a focus on customer advocacy, customer marketing, or related areas. • Proven track record of building and managing successful customer advocacy programs from scratch. • Experience in developing and executing various types of customer content (case studies, testimonials, videos, etc.). • Strong understanding of customer engagement strategies and best practices. • Excellent communication, interpersonal, and presentation skills, with the ability to build relationships with customers and internal stakeholders. • Experience managing customer communities and user conferences is a plus. • Ability to work independently and as part of a team, with strong project management and organizational skills. • Data-driven approach with experience in tracking and reporting on program performance. • Experience in the software industry, particularly in the automation or managed file transfer space, preferred. • Bachelor’s degree in Marketing, Communications, or a related field; advanced degrees or certifications are a plus.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities