Senior Demand Generation Manager

🕒 5 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $140.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Resonate

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📣 Marketing

Marketing

Desde a fundação da Resonate em 2008, a empresa tem sido movida por uma ideia simples, mas poderosa: entender as pessoas. A Resonate capacita marcas e agências líderes com uma inteligência profunda sobre consumidores que promove relações inquebráveis através de melhores conexões, engajamento mais significativo e experiências de cliente atraentes.

Descrição

• Own demand generation for the assigned market, including quarterly ACV pipeline targets and allocated program budget • Translate company-wide go-to-market priorities into market-specific demand strategy, audience frameworks, narratives, messaging, and nurture paths • Plan, build, launch, and measure integrated multi-channel campaigns • Run account-based marketing for named target accounts and in-market accounts • Map buying committees, personalize campaigns, and coordinate timing with BDR and Sales • Build and run always-on demand engines across thought leadership, paid programs, webinars, email, social, retargeting, ABM, and events • Partner with the Events Manager to select valuable events and generate meetings and pipeline • Own funnel performance from intent through meetings, opportunities, and bookings • Partner with Marketing Operations on analytics, automation, segmentation, and lead flow • Deliver regular channel ROI analysis with clear recommendations • Collaborate with Product Marketing, Content, BDR, Sales, and events teams • Report directly to and partner with the Senior Director of Demand Generation

🎯 Requisitos

• 5+ years in B2B demand generation, growth, or marketing aimed at enterprise buyers • Experience marketing to marketers • Track record of building data-driven demand programs that moved pipeline and revenue • Account-based marketing experience against named account lists • Hands-on campaign building and launching in LinkedIn, Meta, and Google Display • Experience with Salesforce or HubSpot • Strong copywriting across email, landing pages, ad copy, and sales cadences • Strong analytical skills • Comfortable in Excel with pivot tables and advanced functions • Experience using generative AI tools; examples with Claude or similar tools • Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • Experience marketing or selling into agencies • Experience in politics, advocacy, or public affairs marketing • Background in data, martech, or adtech • Familiarity with intent and firmographic data platforms such as ZoomInfo, Bombora, 6sense, or Demandbase • Familiarity with Pardot, Asana, WordPress, and Google Analytics

🏖️ Benefícios

• Annual bonus program tied to company performance • Medical, dental, and vision coverage, including HSA • Company-paid disability and life insurance with a life insurance buy-up option • 401(k) with company match • Flexible PTO plus 10 paid holidays • Paid parental leave • Access to wellbeing and employee assistance programs • Free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members • Remote-first environment with genuine flexibility • Travel of around 15 percent for company and client events

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