Growth Marketing Specialist

🕒 Outubro 27

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $108.000 - $118.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Crescimento

🚫👨‍🎓 Sem graduação necessária

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ReversingLabs

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

💼 Consultoria

📦 Logística

📣 Marketing

💰 $56.000.000 Series B em 2021-08

Consulting • Logistics • Marketing

ReversingLabs é uma empresa especializada em segurança da cadeia de suprimentos de software, oferecendo soluções para detectar malware, gerenciar software de terceiros e proteger processos de desenvolvimento de software. Seus produtos incluem o Spectra Assure, que é usado para identificar ameaças e vulnerabilidades em componentes de software. A ReversingLabs utiliza o maior repositório de ameaças do mundo para oferecer análises de arquivos em alta velocidade e volume, além de inteligência autoritativa sobre malware. A empresa visa melhorar as operações de segurança automatizando fluxos de trabalho de análise e aumentando a visibilidade para reduzir os riscos de ataques.

Descrição

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms • Support demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing • Own audience research, keywords, targeting, ad copy, landing page alignment, budget pacing, and A/B testing • Build, deploy, and optimize multichannel and email campaigns, including newsletters, content promotion, event invitations, lead nurture, lifecycle, and re-engagement workflows • Support product-led growth programs that drive community adoption, product registrations, and user engagement • Build and maintain campaign landing pages and lightweight CMS website updates using basic HTML and CSS as needed • Run conversion rate optimization experiments and ensure pages are mobile-responsive, tracked, and aligned with campaign goals • Apply SEO fundamentals and contribute to generative engine optimization • Use Google Search Console, Ahrefs, and GA4 to identify search trends, content opportunities, and performance gaps • Track and report CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution • Maintain and automate dashboards; support UTM tracking, attribution, and conversion event setup • Turn data into prioritized recommendations focused on lead quality and pipeline • Use generative AI, AI agents, and no-code automation for research, copy and creative iteration, audience analysis, reporting, data preparation, and campaign QA • Build reusable prompts and workflows; validate AI output for accuracy, brand consistency, security, and privacy compliance • Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams • Support lead routing, qualification, follow-up, documentation, best-practice sharing, and AI adoption across marketing • Launch campaigns accurately, on schedule, efficiently, and with proper tracking

🎯 Requisitos

• 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution • Hands-on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager • Experience executing email campaigns in a marketing automation platform, and creating or modifying landing pages in a website CMS • Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels • Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, and familiarity with GA4, campaign tracking, and performance measurement • Practical experience using AI tools professionally, including writing effective prompts and evaluating AI output for quality and accuracy, with specific examples of how AI improved a workflow, process, or outcome • Strong organization and attention to detail, ability to manage multiple campaigns at once, and excellent written communication, collaboration, and problem-solving skills • AI-Forward Mindset: embrace AI and emerging technologies to improve efficiency, solve problems, deliver better results, experiment, learn, and help others adopt effective tools and approaches • Nice to haves include experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing • Nice to haves include familiarity with HubSpot, Marketo, Salesforce, Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, SEO, GEO, CRO, basic HTML/CSS, modern CMS, ABM, PLG, ChatGPT, Claude, Zapier, Make, n8n, scripting/APIs, Canva, or Figma • For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship

🏖️ Benefícios

• 401(k) with Traditional and Roth options • Flexible Spending Accounts (Health & Dependent Care) • ~90% employer-covered medical premiums • HRA to offset your medical deductible • 100% employer-paid dental, vision, disability & life insurance • Pet insurance + Calm app membership • Flexible PTO • Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar • Remote work stipend for internet & cell • 8 paid volunteer hours annually • Clear paths for advancement and internal mobility • A collaborative, remote-first environment where your work has real impact

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