Director of B2B Activation

🕒 Julho 13

🌺 Hawaii – Remoto

🌺 Hawaii – Remote

💵 $181.560 - $202.920 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Rula

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2019

💼 Consultoria

🛡️ Seguros

🏥 Saúde

💰 Series C - Rula em 2024-07

Consulting • Insurance • Healthcare

Rula é uma plataforma que conecta indivíduos em busca de serviços de melhoria doméstica com profissionais habilidosos em sua área. Ao usar o Rula, os clientes podem facilmente encontrar, comparar e contratar profissionais de confiança para diversos projetos, como reforma, reparos e manutenção. A plataforma visa simplificar o processo de contratação de empreiteiros e garantir transparência e qualidade nos serviços prestados.

Descrição

• Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks • Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts • Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams • Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts • Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools • Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale

🎯 Requisitos

• 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations • Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality • Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams • Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent • Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution

🏖️ Benefícios

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend