Omnichannel Operations Specialist

🕒 Julho 28

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $55.000 - $75.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

⚙️ Operações

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Rush Street Interactive

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2012

🎲 Jogos de Azar

🎮 Jogos

💰 $160.000.000 Post-IPO Equity em 2020-12

Gambling • Gaming • Entertainment

A Rush Street Interactive é uma empresa líder na indústria de jogos online, especializada em cassinos online e apostas esportivas. Conhecida por construir marcas altamente reconhecíveis e acessíveis como BetRivers, RushBet e PlaySugarHouse, a empresa oferece experiências de cassino online e apostas esportivas centradas no jogador na América do Norte e América Latina. Com foco em inovação e retenção de clientes, a Rush Street Interactive se esforça para oferecer produtos de jogos envolventes e experiências de entretenimento memoráveis com dinheiro real através de várias plataformas. Eles estão comprometidos em criar ambientes de jogo justos e fáceis de usar enquanto expandem sua atuação globalmente.

Descrição

• Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value. • Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players. • Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer. • Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and ready for release. • Partner with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans. • Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth. • Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate omni channel players. • Monitor and report on KPIs around omni channel segments covering cross sell, acquisition, retention and reactivation. • Execute A/B testing and audience experiments to improve campaign effectiveness and player engagement. • Partner with the Omnichannel Analyst to develop actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental revenue growth. • Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and brick-and-mortar properties. • Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders. • Maintain data integrity and ensure compliance with responsible gaming and privacy standards.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience. • 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries. • Experience working with customer segmentation, lifecycle marketing, and campaign optimization. • Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove. • Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI. • Experience working with customer data platforms and business intelligence tools. • Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments. • Must be able to obtain and maintain applicable gaming licenses. • Candidates located in the Central or Eastern Time Zones are preferred. • Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration.

🏖️ Benefícios

• Discretionary annual company bonus (Eligibility Varies by Role) • 401(k) plan with 100% company match on the first 4% • Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance • Paid Time Off (Eligibility Varies by Role) • Employee Assistance Program (EAP)