Product Release Marketing Manager

🕒 Outubro 12

⚔️ Virginia – Remoto

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💵 $117.400 - $177.600 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Salesforce

10.000+ funcionários

Fundada em 1999

💼 Consultoria

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

O Salesforce é uma empresa líder em software baseado em nuvem que fornece uma plataforma abrangente de gerenciamento de relacionamento com o cliente (CRM). A plataforma conecta todos os dados e equipes da empresa em um sistema integrado e orientado por IA para melhorar as vendas, o atendimento ao cliente e os esforços de marketing. O Salesforce oferece soluções escaláveis para empresas de todos os portes, incluindo pequenas e médias empresas, e fornece soluções específicas para setores industriais que modernizam operações, economizam tempo e reduzem custos. O Salesforce também oferece recursos educacionais através do Trailhead e uma ampla seleção de aplicativos no AppExchange para expandir as capacidades de seu CRM.

Descrição

• Lead Public Sector positioning and messaging for Salesforce product releases • Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector • Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries • Ensure release materials align with Public Sector compliance requirements, including FedRAMP, IL5/IL6, and data residency • Serve as the central point of contact for Global Public Sector content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing • Assess content performance, identify customer-journey gaps, and prioritize new content development • Bring product, customer, advisor, and market insights into Public Sector-specific content creation • Infuse emerging Public Sector trends such as AI governance, cybersecurity, digital modernization, procurement shifts, and mission readiness into content strategy • Build enablement materials for Public Sector sellers, partners, and solution engineers • Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases • Equip resellers, systems integrators, and technology partners with accurate, compliant, differentiated product messaging • Lead GPS release readiness and cross-functional launch reviews • Maintain the unified GPS release calendar and orchestrate stakeholder communications • Build alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams

🎯 Requisitos

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing • Experience marketing technology to Public Sector or other regulated industries (preferred) • Ability to translate technical concepts into simple, mission-relevant stories • Strong content development and messaging experience, including pitch decks, one-pagers, briefs, and launch assets • Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams • Strong analytical and insights orientation; ability to use product and performance data to inform strategy • Excellent project management skills and ability to bring clarity to ambiguity • Experience supporting AMER + international regions (desired) • Must be a U.S. citizen (U.S. born or naturalized) • Must not hold dual citizenship • Must agree to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position

🏖️ Benefícios

• Time off programs • Medical insurance • Dental insurance • Vision insurance • Mental health support • Paid parental leave • Life insurance • Disability insurance • 401(k) • Employee stock purchasing program • Incentive compensation may be available for certain roles • Equity may be available for certain roles • Reasonable accommodation during the application or recruiting process

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