Senior Director, Demand Generation

🕒 Julho 7

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $200.000 - $240.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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SecurityScorecard

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2013

💼 Consultoria

🏥 Saúde

🛡️ Seguros

💰 $180.000.000 Series E em 2021-03

Consulting • Healthcare • Insurance

SecurityScorecard é uma empresa focada em cibersegurança e gestão de riscos. Ela oferece soluções para detecção e resposta na cadeia de suprimentos, gestão de riscos cibernéticos de terceiros e gestão da superfície de ataque externa (EASM). Ao aliar IA e ratings de segurança, a SecurityScorecard ajuda as organizações a aprimorar sua postura de cibersegurança e gerenciar riscos de forma eficaz. A plataforma da empresa permite monitoramento e remediação de vulnerabilidades, colaboração com fornecedores e conformidade com exigências regulatórias. A SecurityScorecard atende a uma ampla variedade de setores, incluindo setor público, tecnologia, saúde, serviços financeiros e outros. Seu conjunto abrangente de ferramentas e serviços, como Security Ratings e MAX, capacita as organizações a gerenciar proativamente riscos cibernéticos e a fortalecer sua estrutura geral de segurança.

Descrição

• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions. • Account-Based Marketing (ABM): Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account. • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel. • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders. • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts. • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences. • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments. • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.

🎯 Requisitos

• 7-10 years of experience in demand generation, including expertise in account-based marketing. Experience in a cybersecurity company is a strong plus. • Proven track record of developing and executing successful demand generation programs that have resulted in increased revenue and market share. • Deep understanding of demand generation tactics, tools, and technologies, with a focus on driving measurable results. • Fast-paced and agile mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities. • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. • Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies. • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

🏖️ Benefícios

• Specific to each country, we offer a competitive salary • stock options • Health benefits • unlimited PTO • parental leave • tuition reimbursements • much more!