Director, Digital & Performance Marketing

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $162.750 - $244.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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SentinelOne

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2013

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A SentinelOne é líder em cibersegurança autônoma, conhecida pelo uso inovador de IA em soluções de proteção de endpoint, cloud e identidade. É reconhecida pela Gartner como Líder no Magic Quadrant for Endpoint Protection Platforms por quatro anos consecutivos. A plataforma Singularity da SentinelOne integra a segurança corporativa, oferecendo recursos como detecção de ameaças com IA, segurança de endpoints e de cloud, gestão de vulnerabilidades e threat intelligence. A empresa atende diversos setores ao entregar proteção em tempo real e eficiência operacional, aproveitando IA para threat hunting avançado e log analytics. Com forte foco na redução de risco e na melhoria do desempenho de segurança, a SentinelOne atende empresas no mundo todo com soluções seguras e escaláveis.

Descrição

• Build and scale an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency. • Define and own digital marketing strategy aligned to pipeline and revenue goals. • Translate business priorities into investment strategies, channel mix, and audience focus. • Identify market opportunities, whitespace, and growth levers for planning and budget allocation. • Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement. • Own performance across the funnel from engagement to pipeline to revenue. • Architect and optimize multi-channel engagement across SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH. • Use AI-driven bidding and budget allocation tools to optimize spend in real time. • Translate ICP, personas, and segmentation into actionable target audiences. • Leverage intent data, engagement signals, account insights, predictive modeling, CDPs, identity resolution, and data collaboration tools. • Set the AI roadmap for digital marketing and evaluate, pilot, and implement AI platforms and workflows. • Build AI-assisted creative testing workflows and establish responsible AI guardrails. • Build and lead experimentation across channels, creative, offers, and landing experiences. • Build, mentor, and lead a high-performing digital marketing team. • Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing. • Share regional performance, pipeline progress, and digital engagement insights with Geo Leaders.

🎯 Requisitos

• 10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred. • Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy. • Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI. • Deep expertise across paid media, audience targeting, and performance optimization. • Hands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar. • Strong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation. • Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategy. • Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvement. • Ability to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountability. • Player/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignment.

🏖️ Benefícios

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement