Marketo Technical Lead

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Shift Paradigm

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

📣 Marketing

🤖 Inteligência Artificial

💰 Debt financing em 2023-01

Consulting • Marketing • Artificial Intelligence

A Shift Paradigm é uma consultoria de crescimento digital e uma agência de design de experiências que ajuda empresas a conectar públicos externos e otimizar operações internas. Eles oferecem design e engenharia de produtos digitais, estratégia de CX e UX, MarTech e operações de receita (CRM, CDP, orquestração de dados), marketing de e-mail e campanhas (segmentação, personalização, SMS/in-app) e operacionalizam IA através de integrações e desenvolvimento personalizado. A empresa atende clientes nos setores de saúde e tecnologia médica, manufatura, serviços financeiros, B2B SaaS, tecnologia e restaurantes & hospitalidade, posicionando-se como uma parceira habilitada pela tecnologia, imbuída de IA, focada em impulsionar o crescimento mensurável.

Descrição

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks • Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture • Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability • Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations • Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation • Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks • Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts • Build and manage custom data structures, API integrations, webhooks, etc. • Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design • Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process • Lead technical workshops to translate business and marketing requirements into actionable technical plans • Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders • Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)

🎯 Requisitos

• 7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end • Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management • Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting • Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation • Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches • Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory • Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners

🏖️ Benefícios

• Medical • Dental • Vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • Various other ancillary benefits and perks