Director of Acquisition – Sportsbook

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🕒 Julho 27

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Sky Betting & Gaming

1001 - 5000 funcionários

🎲 Jogos de Azar

🎮 Jogos

👥 B2C

Gambling • Gaming • B2C

A Sky Betting & Gaming é uma operadora de apostas e jogos online voltada para o consumidor, com base no Reino Unido. Agora parte do grupo Flutter UK & Ireland e do conglomerado Flutter Entertainment, a marca é apresentada ao lado de Betfair, Paddy Power, PokerStars e tombola como um provedor líder de entretenimento confiável para milhões de clientes. A empresa enfatiza o jogo responsável, a experiência do cliente e utiliza plataformas digitais (web e aplicativos) para fornecer serviços de apostas e jogos, com presença operacional em Leeds e registro sob a Flutter Entertainment plc.

Descrição

• Lead cohort growth strategy: Own the end-to-end strategy for growing and maximizing value from player cohorts across from Awareness through to day 14. • Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, NGR, LTV, payback for the business. • Optimize player journeys: Identify friction points and opportunities across the acquisition funnel and early life. • Incentives & personalization: Partner with centralized growth function to work through what the right growth incentives are to drive highest ROI. • Champion data-driven decisions: Use cohort analyses, behavioral data, and predictive models to inform strategy and prioritize initiatives. • Collaborate across the business: Serve as a critical bridge between Marketing, Product, VIP and Analytics to align on goals, share insights and execute plans. • Test & iterate: Build a robust experimentation roadmap with analytics team to continually refine programs and tactics, leveraging test-and-learn to drive improvements. • Forecast & report: Build forecasts for cohort growth and contribution to NGR, and regularly report on performance to executive leadership. • Develop gaming national ecosystem strategy: Work alongside free to play, sportsbook, prediction market and online casino business to develop an eco-system cross sell and plans

🎯 Requisitos

• 10+ years of experience in growth, media or commercial strategy, ideally within online gaming, sports betting, or digital entertainment. • Proven track record of driving customer value and retention through targeted, data-informed initiatives. • Deep understanding of player segmentation, incentives, churn prevention, and monetization strategies in a digital or regulated environment. • Strong analytical skills using LTV and commercial analytics. • Excellent cross-functional leadership and communication skills — able to influence stakeholders and drive alignment across diverse teams. • Experience managing large-scale, complex programs with multiple workstreams and stakeholders.

🏖️ Benefícios

• Information about our benefits can be found at https://benefitsatfanatics.com/

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