Marketing Analytics Manager

🕒 Abril 7

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📉 Analista de Dados

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Solace

SiteLinkedInTodas as Vagas

1 - 10 funcionários

⚕️ Seguro de Saúde

🧘 Bem-estar

🌍 Impacto Social

Healthcare Insurance • Wellness • Social Impact

A Solace é uma empresa de advocacia em saúde que conecta pacientes e suas famílias a advogados qualificados, como médicos, enfermeiros e outros especialistas em saúde. Sua missão é capacitar os pacientes e melhorar os resultados em saúde, auxiliando na navegação do complexo sistema de saúde. A Solace oferece suporte em áreas como agendamentos, comunicação com equipes médicas e questões de seguro, e os defensores são cobertos por planos Medicare e Medicare Advantage. A plataforma garante que os pacientes recebam suporte personalizado por meio de consultas telefônicas ou por vídeo, ajudando em tudo, desde o gerenciamento de doenças crônicas até papelada relacionada à saúde.

Descrição

• Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs • Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance • Communicate findings, needs, and insights clearly to both technical and non-technical stakeholders • Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey • Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time • Translate attribution outputs into actionable channel-level insights for the performance marketing team • Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor • Partner with channel owners to run ongoing lift tests that validate true channel contribution • Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team • Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies • Partner with the data team on data pipeline requirements, model architecture, and validation approaches • Help define the analytical roadmap for marketing measurement as Solace scales

🎯 Requisitos

• 6+ years of experience in marketing analytics, growth analytics, or a related quantitative field • Strong working knowledge of incrementality testing, causal inference, and holdout methodology • Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights • Ability to translate complex analytical outputs into clear business recommendations • Hands-on experience building or maintaining attribution models (multi-touch preferred) • Familiarity with MMM concepts and experience working toward or within an MMM environment • Proficiency in SQL; Python or R a strong plus • Experience project managing analytics requests across data and marketing teams • Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously • A bias for action — you move fast, make sound decisions, and thrive under tight timelines. • Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment, experience managing a team, lives in the Bay Area

🏖️ Benefícios

• Health insurance • Professional development opportunities