Associate Director, Programmatic

🕒 Julho 21

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Spectrum Science - a GHMC Company

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

💼 Consultoria

📣 Marketing

💰 Private Equity Round em 2023-02

Healthcare • Consulting • Marketing

Shutterfly é um varejista e fabricante online especializado em produtos e serviços fotográficos personalizados. A empresa permite que os clientes criem uma ampla gama de itens personalizados usando suas próprias fotos, como fotolivros, cartões, presentes, decoração para casa e mais. Fundada em 1999, a Shutterfly tem como objetivo ajudar as pessoas a capturar e compartilhar momentos da vida através de produtos de alta qualidade e personalizáveis. A empresa opera como um serviço digital de fotos, fornecendo aos clientes ferramentas e opções para projetar seus itens online, que são então impressos profissionalmente e entregues.

Descrição

• Own the quality, growth, and evolution of Spectrum's programmatic and CTV capabilities across client accounts. • Serve as the agency's subject matter expert on programmatic media, CTV, audience activation, measurement, and emerging biddable media opportunities. • Build, launch, optimize, troubleshoot, and report on programmatic and CTV campaigns across DSPs and activation platforms. • Translate audience, media, data, and measurement strategies into executable omnichannel activation plans. • Analyze performance data and develop optimization recommendations that drive business outcomes and client value. • Partner with Media Planning, Analytics, Media Technology, Project Management, and Client Services to deliver integrated media solutions. • Manage relationships with key platforms, data, inventory, measurement, and technology partners. • Present strategic recommendations, performance insights, and POVs to clients and internal teams. • Support new business and organic growth opportunities through programmatic strategy, media recommendations, capability presentations, and scope development. • Develop and maintain best practices, QA standards, training materials, and repeatable workflows that support a scalable programmatic practice. • Mentor team members and cross-functional partners on programmatic fundamentals, optimization approaches, and activation best practices.

🎯 Requisitos

• 8+ years of experience in programmatic media, biddable media, digital activation, or related disciplines, preferably within an agency environment • Deep hands-on experience building, managing, optimizing, and troubleshooting campaigns within DSPs and programmatic platforms • Experience across programmatic display, native, online video, CTV/OTT, digital audio, and emerging biddable environments • Experience with platforms such as: DeepIntent, EXTE, VIANT, Doceree, PulsePoint, DV360, StackAdapt, The Trade Desk; Programmatic CTV/OTT, YouTube, premium video marketplaces, and digital audio platforms; Campaign Manager 360, Google Analytics, measurement and verification solutions; LiveRamp, Snowflake, audience onboarding, identity resolution, and privacy-safe data activation tools • Strong understanding of audience strategy, media planning, ad technology, measurement, and privacy-conscious activation • Demonstrated ability to influence cross-functional teams and drive alignment across planning, analytics, technology, and client service functions • Strong analytical, problem-solving, communication, and client presentation skills • Experience mentoring team members and helping build scalable processes, tools, and capabilities • Healthcare, pharmaceutical, biotech, life sciences, or other regulated-industry experience required.

🏖️ Benefícios

• Monthly cell phone reimbursement • Flexible time off • Sabbatical Program after 7 years of service • 13 weeks paid Parental Leave, inclusive of adoption and foster care placement • Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments • Generous referral bonus • Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc. • Thorough onboarding including accessible conversations with leadership • 401k with company match and 1:1 Financial Coaching and Education • Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace