Senior Performance Marketing Manager

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🕒 Outubro 13, 2025

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Sticky.io

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2008

🛍️ Comércio Eletrônico

☁️ SaaS

💰 $75.000.000 Debt Financing - Sticky.io em 2021-06

eCommerce • SaaS

Sticky. io é uma plataforma unificada de otimização de receita e crescimento para marcas de comércio eletrônico. Trata-se de um produto SaaS que combina gerenciamento de CRM e assinaturas, um rápido check-out e construtor de funil, orquestração de pagamentos e roteamento inteligente, além de recuperação de receita com inteligência artificial (lógica de insistência/tentativas) para reduzir recusas, prevenir cancelamentos involuntários e aumentar conversões e valor vitalício. A plataforma se integra a mais de 160 gateways e mais de 500 integrações, sendo projetada para comércio de alto volume, profissionais de marketing de performance e equipes financeiras gerenciarem ofertas, assinaturas, pagamentos e recuperação a partir de um único sistema de registro.

Descrição

• Owns performance strategy and execution across paid channels • Manages budget allocation, forecasting, KPIs, and ROI analysis • Partners closely with creative, web development, and content teams to develop high-performing ads and landing pages • Lead end-to-end management of paid media campaigns across Google, Meta, TikTok, YouTube, Reddit, and other relevant platforms. • Develop, forecast, and manage paid media budgets to maximize ROI and pipeline generation. • Define and monitor campaign KPIs, including CTR, CVR, CPA, CPL, ROAS, pipeline influence, and overall funnel performance. • Build, test, and scale campaigns that drive qualified traffic, MQLs, and revenue. • Collaborate with design and content teams to develop compelling ad creative and messaging tailored to key personas. • Partner with web development and marketing operations to build and optimize HubSpot landing pages for paid traffic. • Continuously A/B test creative, copy, audiences, and landing pages to improve conversion rates. • Own paid analytics dashboards, attribution modeling, and reporting to inform strategy and forecast performance. • Stay current with paid media trends, algorithm updates, and platform innovations to ensure Sticky.io stays ahead of the curve. • Collaborate with sales and marketing leadership to ensure alignment on campaign goals, lead quality, and funnel conversion metrics. • Identify opportunities to expand into new ad platforms, test emerging formats, and scale proven winners.

🎯 Requisitos

• 5+ years of experience managing multi-channel performance marketing campaigns in B2B SaaS, ecommerce, or fintech. • Proven track record of managing large budgets and achieving measurable pipeline and revenue growth. • Deep expertise in Google Ads, Meta Ads Manager, and at least one emerging channel (TikTok, Reddit, YouTube, or LinkedIn). • Strong command of data and analytics tools (Google Analytics, HubSpot, Looker Studio, etc.) with the ability to turn insights into action. • Experience with landing page optimization (HubSpot CMS preferred), A/B testing, and conversion rate optimization (CRO). • Excellent understanding of attribution, bidding strategies, remarketing, and audience segmentation. • Strong copywriting instincts and creative direction for ad assets and campaigns. • Highly analytical, results-oriented, and comfortable working in a fast-paced, growth-driven environment. • Collaborative team player who can work cross-functionally across marketing, design, web, and sales teams. • Proficiency using HubSpot, Salesforce, or similar marketing automation/CRM systems. • Prior experience promoting marketing events (including conferences and tradeshows) to effectively drive pipeline and generate leads.

🏖️ Benefícios

• Medical, Dental, Vision and 401K • Short-Term, Long-Term Disability and Life Insurance (100% employer paid) • Unlimited Paid Time Off and Paid Holidays • Compensation Package includes Great Equity Incentive Plan