Retention Marketing Coordinator

🕒 Maio 20

⛰️ Colorado, Utah, +1 estados a mais – Remoto

⛰️ Colorado – Remote ⛷️ Utah – Remote 🦬 Wyoming – Remote

💵 $55.000 - $70.000 / ano

⏰ Tempo Integral

🟢 Júnior

🎯 Marketing

🚫👨‍🎓 Sem graduação necessária

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Stio

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2011

👥 B2C

👗 Moda

🛒 Varejo

B2C • Fashion • Retail

A Stio é uma marca que projeta e vende roupas de alta performance para ambientes externos para homens, mulheres e crianças. Fundada por Stephen Sullivan, a empresa oferece uma ampla variedade de roupas, calçados e acessórios adequados para várias atividades ao ar livre, como esqui, snowboard, caminhada, corrida, ciclismo, pesca e remo. Baseada nas montanhas, suas coleções focam tanto na funcionalidade quanto no estilo, atendendo às necessidades do estilo de vida e aos ambientes desafiadores ao ar livre. A Stio também participa de projetos colaborativos com outras marcas e prioriza a gestão ambiental e a renovação de roupas usadas por meio da sua iniciativa Stio Second Turn.

Descrição

• The Retention Marketing Coordinator is responsible for the day to day execution of Stio's retention marketing programs across email, SMS, and other supporting channels. • Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar. • Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more. • Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting. • Conduct pre-send QA including rendering checks, link testing, and segment validation. • Support A/B test setup, monitoring, and results documentation. • Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform. • Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate). • Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities. • Support cross-channel reporting using GA4 and Excel, including cohort and segment-level analysis. • Assist in building and maintaining retention dashboards and performance trackers. • Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams. • Support catalog and other paid remarketing initiatives with audience builds and list pulls. • Maintain the retention marketing calendar and ensure accurate in-platform scheduling. • Contribute to cross-channel retention initiatives including catalog, paid remarketing, and affiliate, understanding how email and SMS fit within and support the broader buyer marketing ecosystem. • Support the execution of incrementality and A/B tests across email and SMS. • Document test setups, results, and learnings in a structured testing log. • Identify opportunities to improve flow logic, segmentation, and send cadence based on performance data.

🎯 Requisitos

• 1-4 years of experience in email marketing, CRM, or retention marketing. Ecommerce experience strongly preferred and considered a significant advantage • Highly proficient Klaviyo experience required, must be fully comfortable building emails, flows, managing lists, setting up segments, and troubleshooting independently • Working knowledge of retention marketing across multiple channels (email, SMS, catalog, paid remarketing, affiliate) and how they work together to drive repeat purchase and LTV • Strong analytical skills with proficiency in Excel • Experience with GA4 • High attention to detail, especially in QA, scheduling, and data accuracy • Comfortable working with data and translating numbers into clear takeaways • Strong organizational skills and ability to manage multiple campaigns simultaneously • Genuine interest in customer behavior, lifecycle marketing, and retention strategy • Experience in DTC, outdoor, or apparel a plus but not required

🏖️ Benefícios

• Medical, Dental Vision plans • Company Paid Long Term Disability • Employee Assistance Program • 401k with Match • Company Culture Committee: Health and Wellness, DEI, Environmental sub-committees • Generous paid time off policies • Gear test, perks, and more