Senior Marketing Strategist

🕒 6 dias atrás

🌐 Estados Unidos, Canadá, +1 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto 🇬🇧 Reino Unido – Remoto (RU)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Stitch

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

A Stitch é uma consultoria especializada para equipes de marketing que utilizam o Braze, uma plataforma líder em engajamento de clientes. A empresa oferece suporte abrangente na implementação, migração e otimização de estratégias de marketing utilizando o Braze, atuando como uma extensão integral das equipes dos clientes. A Stitch se orgulha de sua profunda expertise no cenário martech e colabora com profissionais de marketing para aprimorar seus programas de engajamento de clientes, liberando o potencial para iniciativas de marketing criativas e orientadas por dados. Como um parceiro confiável, a Stitch foca em ajudar as empresas a aproveitar todo o potencial do Braze para interações transformadoras com os clientes.

Descrição

• Partner with Solution Consultants to discover and assess clients’ existing martech environments, including capability gaps, integration health, technology debt, and platform utilization. • Develop multi-year martech roadmaps sequencing investments across data infrastructure, platform consolidation, activation capability, and analytics maturity. • Prepare martech adoption and activation roadmaps aligned with business and marketing objectives. • Produce impact valuations and quantitative estimates of business impact for strategic recommendations. • Build use-case prioritization frameworks using quantitative scoring models. • Partner with technology vendors including Braze, Segment, and Databricks to translate vendor roadmaps into client opportunities. • Lead client sessions on transforming martech investments from SaaS to consumption models. • Lead end-to-end journey mapping, defining personas, moments of truth, channel touchpoints, and data signals. • Design trigger-based, always-on, and lifecycle journeys across email, SMS, push, and in-app channels. • Develop journey governance frameworks, testing roadmaps, and maturity assessments. • Design marketing analytics and KPI architectures connecting campaign metrics to business outcomes. • Develop audience segmentation, lifecycle stage, and personalization frameworks using first-party, behavioral, CDP, and CRM data. • Synthesize performance data from Braze, Salesforce Marketing Cloud, and Adobe Experience Platform into strategic recommendations. • Build and present executive-ready business cases, ROI models, value realization roadmaps, and strategic narratives. • Advise VP and C-level stakeholders and identify additional Stitch capabilities for client needs. • Participate in QBRs and EBRs to sequence client journey investments and capability milestones. • Contribute reusable frameworks, assessment tools, and workshop guides to Stitch’s internal methodology. • Author or contribute to thought leadership through LinkedIn, webinars, and Braze Events. • Manage time to meet billable targets of 36+ hours per week. • Travel up to 20% for client meetings, workshops, and onsite engagements.

🎯 Requisitos

• Deep fluency in CRM roadmap development, customer journey mapping, lifecycle marketing, and omnichannel orchestration. • Hands-on familiarity with at least two enterprise martech platforms, including Braze, Segment, Salesforce Marketing Cloud, Adobe Experience Platform, Tealium, or equivalent. • Ability to independently analyze dashboards, reports, and experiment results and make recommendations. • Credible participation in martech stack discussions, including understanding composability’s impact on Braze activations. • Strong analytical foundation and comfort working with large datasets, building performance models, and deriving strategy from data. • Ability to design experimentation frameworks tied to business outcomes. • Exceptional storytelling and ability to tailor communication for individual contributors through executives. • Strong executive presence, sound judgment, composure under pressure, and polished professional on-camera presence. • Specialized strategic experience relevant to Stitch, such as loyalty strategy, data strategy, or industry-specific strategy. • Ability to translate data and strategic complexity into actionable business language. • Ability to build relationships with C-suite stakeholders, project leads, and technical teams. • Ability to present recommendations with rationale and tradeoffs. • Ability to manage strategic scope and lead without being asked. • Ability to mentor and provide feedback to Marketing Strategists. • Experience with BI and analytics platforms, experimentation and research tools, ClickUp, Slack, Google Suite, Braze, Segment, and Databricks. • 7+ years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles. • Demonstrated track record building and presenting multi-year roadmaps to senior stakeholders. • Experience facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements. • Client-facing experience within an agency or consultancy required. • Net new platform implementation experience preferred. • Must be eligible to work in the United States, Canada, or United Kingdom without visa sponsorship.

🏖️ Benefícios

• Flexible PTO policy • Paid Sick Time • Medical, dental, vision, and life insurance • Monthly tech stipend • Paid parental leave • Paid bereavement leave • Mental well-being support • In-person onboarding experience during your first week at our HQ in Indianapolis, Indiana