Paid Acquisition Specialist – Temporary, Full-Time

🕒 Julho 31

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Swoop

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2011

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Swoop é uma empresa de soluções de marketing voltada para as indústrias farmacêutica e de ciências da vida, especializada em marketing direto ao consumidor (DTC) e marketing para profissionais de saúde (HCP). A empresa utiliza tecnologia avançada de IA e dados para melhorar o engajamento centrado no paciente e criar conexões significativas entre pacientes, profissionais de saúde e marcas. Ao focar em estratégias omnichannel em conformidade com a privacidade, a Swoop busca otimizar o desempenho do marketing de saúde e melhorar os resultados de saúde em várias plataformas, incluindo redes sociais e televisão.

Descrição

• Manage execution of paid acquisition campaigns across multiple digital channels, including paid search, paid social, and programmatic advertising. • Refresh creative assets, optimize audience targeting, and implement campaign improvements. • Monitor campaign budgets, bids, and performance to maximize efficiency and achieve KPIs. • Conduct keyword research, competitive analysis, and ongoing performance optimization. • Develop and execute creative testing strategies for ads and landing pages. • Recommend new audience-targeting strategies, creative concepts, and channel opportunities. • Develop innovative acquisition strategies that drive subscriber and member growth. • Stay current on industry trends, platform updates, and emerging digital marketing technologies. • Partner with internal marketing, creative, and analytics teams to execute successful campaigns. • Assist with budget management and performance reporting across multiple acquisition channels.

🎯 Requisitos

• Bachelor’s degree in Marketing or related field preferred, or equivalent experience. • 2–4 years of experience managing paid digital advertising campaigns (Google Ads, Meta, programmatic, etc.). • Strong analytical skills with experience interpreting campaign performance data and optimizing toward KPIs. • Experience managing budgets and multiple concurrent marketing campaigns. • Ability to work independently while collaborating effectively across cross-functional teams. • Strong organizational skills with exceptional attention to detail. • Excellent written and verbal communication skills. • Experience working in health or wellness advertising environments is a plus. • Familiarity with Meta and Google’s health-related advertising policies is preferred.

🏖️ Benefícios

• Eligible for company-sponsored medical, dental, vision, and 401(k) benefits in accordance with company benefit plans and eligibility requirements. • Eligible for accrued sick leave in accordance with state and local laws, but excluded from company unlimited vacation time policy. • Eligible for short-term disability benefits in accordance with state and local laws and company plans and eligibility requirements.