Director, Strategic Planning

🕒 Maio 14

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

⏰ Tempo Integral

🔴 Especialista

💸 Planejamento e Análise Financeira (FP&A)

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Synchrony Group, LLC

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2007

Marketing • Healthcare • Communications

A Synchrony Group, LLC é um grupo de empresas de propriedade independente especializado em comunicações científicas e médicas, bem como em comunicações de marketing. Eles alinham ciência e estratégia para criar mensagens significativas, fornecendo uma gama de serviços que inclui planejamento de comunicações estratégicas e campanhas de marketing de doenças com marca. Seu foco é integrar a profundidade científica com o planejamento estratégico para transformar paisagens terapêuticas, enquanto promovem a colaboração com os padrões da indústria para produzir resultados eficazes.

Descrição

• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management • Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution • Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies • Collaborate on and shape briefs that enable strong, effective creative work • Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives • Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables • Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails • Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as needed • Proactively identify opportunities for brand growth and differentiation • Foster strong client partnerships to mitigate issues and identify new business opportunities • Mentor and grow strategic talent as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning • Represent the agency with professionalism and sound judgment • Actively contribute to a positive, collaborative work culture

🎯 Requisitos

• Bachelor's degree required in Business Administration, Marketing, Management, or a related field • 7+ years of healthcare advertising or communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and patient/consumer accounts • Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)

🏖️ Benefícios

• Competitive salaries • Generous paid time off • Excellent health insurance • Family leave • 401(k) plan with employer matching