Senior Product Marketing Manager

🕒 Julho 14

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 45%

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Teak

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2016

💼 Consultoria

🛡️ Seguros

📦 Logística

Consulting • Insurance • Logistics

A Teak é uma empresa B2B que oferece produtos SaaS incorporáveis — Smart Refunds e Friendly Insurance — que ajudam plataformas de experiências e reservas a converter reembolsos em receita, gerenciar reivindicações e pagamentos, e transferir o risco de reembolso para parceiros de seguros. A Teak fornece uma API leve com segurança e conformidade de nível empresarial (PCI, SOC 2), licenças nos EUA e Canadá, suporte ao cliente para reembolsos e pagamentos, e otimização orientada por dados para aumentar a receita acessória e reduzir chargebacks.

Descrição

• Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves. • Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences. • Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation. • Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals. • Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment. • Ensure all product-related content is accurate, on-brand, and compliant across verticals. • Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers. • Synthesize partner, sales, and market signals into insight that drives product and GTM decisions. • Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement. • Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release. • Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently. • Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning. • Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge. • Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves. • Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence. • Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing. • Feed demand generation with messaging and content grounded in product knowledge and market insight.

🎯 Requisitos

• 5-7 years of product marketing experience at a B2B, fintech, or developer/platform company, ideally with multi-vertical exposure. • Proven ability to translate product inputs — roadmaps, specs, release notes — into GTM strategy and marketing vehicles that drive awareness and adoption. • Skilled at making complex, regulated, or technical topics clear and compelling without losing accuracy. • Experience with consumer-facing product copy — in-app language, transactional messaging, and feature naming — with strong instincts for tone, accuracy, and compliance. • Strong research and synthesis skills with the ability to turn customer feedback, competitive signals, and sales input into a clear point of view and actionable recommendations. • Comfortable with the overlap of product, legal, and commercial constraints.

🏖️ Benefícios

• Fully Remote Working Environment • Competitive Salary and Equity Opportunities • Unlimited Paid Time-off • Two paid week-long office closures per year: Christmas Eve through New Year’s Day, and the Week of Fourth of July • Medical, Dental, and Vision Benefits • Annual Bonus Program • 401k Matching • $100/month for Event Ticket Purchase • Twice annual company retreats in fantastic locations such as San Diego, Napa, Denver, Phoenix and Seattle

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