Paid Media Manager

🕒 Setembro 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 1%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Terra

51 - 200 funcionários

💼 Consultoria

📣 Marketing

Consulting • Marketing • Design

A Terra é uma empresa de serviços versátil que ajuda equipes ocupadas a alcançar seus objetivos por meio de uma ampla gama de serviços de marketing digital, design e estratégia. Eles se especializam em várias áreas, como estratégia de comunicação global e marketing de conteúdo para grandes clientes, como o Airbnb, branding e desenvolvimento web para relatórios notáveis, como o Relatório de Desenvolvimento Humano das Nações Unidas, e estratégia digital para clientes B2B, como a Healthline Media. A Terra se orgulha de fornecer serviços de marketing abrangentes, incluindo marketing de performance, design gráfico e liderança intelectual. Reconhecida por seu trabalho notável em mídia digital e design web, a Terra recebeu inúmeros prêmios, incluindo o prêmio de melhor relatório anual em 2023 e múltiplos prêmios de 'Site do Dia'. Eles são membros do Forbes Business Council desde 2018, refletindo sua influência e inovação no setor.

Descrição

• Own paid media strategy and execution across a portfolio of B2B clients, aligning campaigns with client goals and KPIs • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms • Monitor performance and make data-driven optimizations to improve efficiency and results • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth • Manage budgets and pacing to align spend with performance and client expectations • Build insight-driven reports and presentations communicating results and next steps to clients • Partner with strategy, analytics, and creative teams to deliver integrated campaigns • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup • Stay current on platform updates, industry trends, and new opportunities • Experiment with AI tools and workflows for reporting, QA checks, and performance analysis • Develop and refine internal systems, templates, and lightweight automation • Contribute to testing, learning, and continuous improvement across the paid media team

🎯 Requisitos

• Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads • Agency experience working with B2B clients and understanding of longer sales cycles and lead quality • Confidence owning paid media strategy end-to-end across multiple client accounts • Skills in audience targeting, bid strategy, budget allocation, and A/B testing • Strong analytical abilities and comfort using CTR, CVR, and CPA performance data • Ability to manage several clients simultaneously and navigate shifting priorities with strong organization • Clear communication skills for translating performance into client-facing insights and recommendations • Experience building reporting decks, ideally in Figma • Ability to work independently, take ownership, and proactively seek solutions • Experience building or improving internal documentation, templates, and processes • Curiosity about AI and automation and interest in applying new tools to improve efficiency and campaign performance • Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus

🏖️ Benefícios

• 11 observed holidays + unlimited paid time off • Additional 4 mental wellness days per year • 100% company-funded health insurance premium, with dental and vision options • 401(k) plan to help save for your future • Mostly remote work setup • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work-from-home equipment • Monthly team bonding sessions / happy hours • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

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