Demand Generation Specialist

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $65.000 - $75.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Tessitura

SiteLinkedInTodas as Vagas

201 - 500 funcionários

☁️ SaaS

📣 Marketing

SaaS • Marketing • Arts

Tessitura é um sistema abrangente projetado para apoiar organizações de artes e cultura. Ele oferece uma plataforma unificada que integra ferramentas para CRM, bilheteria e admissões, captação de recursos, associações, marketing e programas educacionais. A Tessitura visa otimizar operações e aprimorar insights de negócios para organizações de artes, impulsionando a inovação e o sucesso. A empresa fornece soluções personalizadas para museus, teatros, centros de artes cênicas e mais, ajudando-os a gerenciar o desenvolvimento de público e estratégias digitais de forma eficiente. A Tessitura também enfatiza diversidade, equidade, acessibilidade e inclusão em suas operações, promovendo um ambiente de trabalho colaborativo e inclusivo.

Descrição

• Own and manage the demand generation calendar • Execute demand generation campaigns and activities, keeping timelines, owners, and dependencies on track • Coordinate with Marketing, Sales, Product Marketing, Brand, and Partners • Translate priorities into campaign plans, briefs, and deliverables • Maintain campaign documentation, naming conventions, and repeatable processes • Create and deliver persona-based communications across marketing channels • Adapt messaging by persona, segment, and buying-journey stage • Support personalized outreach to target accounts using ABM approaches • Review campaign data and marketing analytics across channels, campaigns, and audiences • Recommend where to invest, adjust, or stop campaign activity • Report on engagement, lead quality, pipeline contribution, and cost efficiency • Work with Revenue Operations on tracking, attribution, and reporting accuracy • Build, test, and deploy new-logo email campaigns and nurture programs • Manage target lists, segmentation, audience selection, and suppression • Apply email best practices including A/B testing, deliverability, and compliance • Route qualified leads to appropriate sales representatives • Plan, launch, and manage Google Ads and LinkedIn Ads campaigns • Manage paid media budgets, bids, targeting, keywords, audiences, and creative • Test and optimize ad copy, creative, and landing-page experiences • Contribute to Growth organization goals and company DEAI initiatives • Build relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations • Stay current with B2B demand generation, paid media, email marketing, and AI-driven discovery trends

🎯 Requisitos

• 3–5 years of experience in B2B demand generation, digital marketing, or campaign marketing roles • Hands-on experience building and deploying email campaigns in Marketing Cloud • Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads • Strong analytical skills and ability to interpret marketing data into clear recommendations • Experience creating or delivering persona-based messaging and communications • Excellent project management skills and ability to manage multiple campaigns and deadlines • Strong written communication skills and attention to detail • Familiarity with CRM and marketing automation tools • Comfort working with Sales and Revenue Operations • Active use of AI tools to improve performance, insight, and efficiency • Experience in B2B SaaS or enterprise software is nice to have • Familiarity with ABM approaches is nice to have • Experience with CRM platforms is nice to have • Passion for arts, culture, or mission-driven organizations is nice to have • Legal authorization to work in the U.S.

🏖️ Benefícios

• Medical, dental, and vision plans • Life and AD&D insurance • Disability insurance • Employee assistance programs • 401(k) retirement plan with employer match • Generous paid time off, including vacation and sick leave • 12 weeks of paid parental leave • 7-week sabbatical after seven years of service • Recharge week between Christmas and New Year’s • Fully remote team benefits, with adjustments as required by local laws • Work-from-home arrangement

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