Marketing Manager

🕒 Abril 30

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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The Baldwin Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💸 Finanças

🤝 B2B

💰 $170.000.000 Post IPO debt em 2023-10

Finance • B2B

O Baldwin Group é uma empresa nacional de consultoria especializada em gestão de riscos e corretagem de seguros, oferecendo soluções abrangentes para empresas e indivíduos. A empresa fornece seguros comerciais, benefícios para funcionários, consultoria de aposentadoria, serviços de gestão de riscos privados e de patrimônio, além de ofertas especiais como resseguros e MGAs, desenvolvendo estratégias personalizadas para proteger ativos e apoiar o crescimento. A empresa enfatiza a colaboração, insights de mercado e planos personalizados para empresas de diversos setores, assim como para pessoas de alto poder aquisitivo.

Descrição

• Lead AlphaRoot’s digital presence • Drive lead acquisition within the cannabis and emerging risk sectors • Bridge traditional insurance marketing and modern growth hacking • Collaborate with Sales, Partnerships, Technical teams • Implement data-driven recommendations • Take ownership of all paid media channels • Identify, negotiate, and execute sponsorships • Partner with Sales to execute Account-Based Marketing strategies • Devise strategies for conversion optimization • Manage marketing budget across various paid experiments • Implement AI-driven tools for content production • Create automated email sequences • Use data modeling to identify trends in lead behavior • Lead the organic growth roadmap and specialized content production • Manage a network of third-party affiliates and contractors

🎯 Requisitos

• 5+ years in marketing • At least 2 years in a managerial position • Experience in high-growth startups or highly regulated industries (InsurTech/FinTech) • Proven experience using AI tools (e.g., LLMs, image generators, automation wrappers) • Strong track record of managing five-figure monthly ad spends • Expert-level knowledge of CRM systems, Content Management Systems (CMS), marketing automation platforms • Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output • Bachelor degree in marketing or communications • Proven track record of effective growth marketing campaigns • Experience in customer acquisition, retention marketing, CRM (Salesforce) • Excellent written and verbal communication skills • Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress) • Proficiency with Adobe Creative Cloud suite - Photoshop, Illustrator & InDesign • Experience with project management tools such as Monday.com, Asana, Trello, Jira • Knowledge of Agile methodology is a plus

🏖️ Benefícios

• Health insurance • 401(k) plan • Flexible work arrangements • Professional development opportunities